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Marketing Director

2 months ago

Raleigh, North Carolina, United States BauscherHepp Full time
Job Title: Marketing Manager

We are seeking a highly skilled Marketing Manager to lead and execute strategic marketing initiatives for our tabletop product lines in the commercial sales sector.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for tabletop products in the commercial sector.
  • Conduct market research to identify trends, customer needs, and competitive landscape, utilizing data to inform marketing decisions and identify opportunities for growth.
  • Create and oversee marketing campaigns across various channels, including digital, social media, email, and print, ensuring campaigns are targeted, engaging, and aligned with business objectives.
  • Collaborate with the sales team to develop tools and resources that support their efforts, such as sales presentations, product brochures, and promotional materials.
  • Plan and execute trade shows, industry events, and webinars to highlight tabletop products, generate leads, and build relationships with potential clients.
  • Manage and track marketing budgets, ensuring effective allocation of resources to maximize ROI.
  • Monitor and analyze the performance of marketing initiatives, using metrics and KPIs to measure success and make data-driven adjustments as needed.
Requirements:
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Minimum of 5 years of experience in marketing, with a focus on B2B and commercial sales.
  • Strong understanding of marketing principles and strategies, proficiency in digital marketing tools and platforms, and excellent written and verbal communication skills.
What We Offer:

A dynamic and results-oriented work environment, with opportunities for growth and development.