Marketing Director

4 weeks ago


Raleigh, North Carolina, United States Alpha Home Caare Services Inc. Full time
Job Summary

Alpha Home Care Services Inc. is seeking a seasoned Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, building strong relationships with community leaders, and driving census growth in our Assisted Living communities.

Key Responsibilities:

  • Develop and implement a comprehensive marketing plan to increase census and drive business growth.
  • Build and maintain strong relationships with community leaders, healthcare professionals, and other stakeholders to promote our services and build brand awareness.
  • Monitor and analyze market trends, competitor activity, and customer feedback to inform marketing strategies and improve customer engagement.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns, events, and promotions.
  • Manage and maintain accurate resident accounts and ledgers, ensuring timely and efficient collection of payments and resolution of any issues.
  • Develop and maintain a professional network of contacts, including Social Security, DSS, POA/guardians, and other relevant parties, to discuss resident status and resolve any issues.

Requirements:

  • Minimum 5 years of experience in marketing or a related field, with a proven track record of success.
  • Associate's degree or higher, or equivalent experience.
  • Excellent communication, interpersonal, and problem-solving skills.
  • Ability to work independently and as part of a team, with a strong focus on customer service and satisfaction.
  • Basic computer skills and proficiency in Microsoft Office.
  • Pass a background check and maintain a valid NC driver's license.


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