Strategic Communications Advisor, Crisis Response and Issues Management

6 days ago


WinstonSalem, North Carolina, United States InsideHigherEd Full time
Job Summary

The Senior Communications Specialist, Crisis Management and Reputation Enhancement will play a critical role in safeguarding and enhancing Wake Forest University's ability to fulfill its mission and maintain its reputation as a leading academic institution. This position will develop and implement proactive and reactive communication strategies to ensure a coordinated and centralized approach to issues management.

Key Responsibilities
  • Crisis Communications Strategy: Manage and refine a comprehensive crisis communications strategy to reinforce the University's image and reputation, ensuring alignment with its mission and values.
  • Communication Planning: Draft and edit communications for senior leadership, ensuring clarity and alignment with strategic objectives.
  • Stakeholder Engagement: Provide timely, accurate information to all stakeholders during a crisis, overseeing and coordinating communications to ensure consistency and alignment.
  • Crisis Preparedness: Develop and maintain internal workflows, decision-making structures, and monitoring/reporting systems for crisis management.
  • Relationship Management: Manage relationships with the University's Messaging Committee, Incident Management team, and other key stakeholders, including University Police, to ensure a unified crisis response.
  • External Communications: Oversee relationships with external communications partners, including Public Information Officers (PIOs) of emergency response partners. Serve as the University's spokesperson during crises when necessary.
  • Risk Management: Identify potential risks and vulnerabilities, develop proactive plans, and recommend initiatives to enhance the University's reputation and build trust.
  • Brand Management: Analyze goals and implement programs to enhance and shape the Wake Alert brand. Work with teams to monitor media and social media effectiveness.
  • Performance Metrics: Conduct ongoing and annual assessments of communication strategies and their effectiveness in maintaining brand reputation and achieving communications goals. Report key outcomes and performance indicators.
Requirements
  • Education: Bachelor's degree in journalism, communications, or a related field.
  • Experience: Minimum of 10 years in crisis communications, corporate communications, public relations, reputation management, or related fields. Proven experience working with high-level leaders and managing diverse communication strategies.
  • Skills: Strong belief in truth and transparency as key communication principles. Ability to lead with empathy, emotional intelligence, and patience in high-pressure situations.
  • Abilities: Demonstrated expertise in strategic decision-making, especially under stress; adaptability, resilience, and risk management. Strength to assume risk and deal with consequences.


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