Strategic Communications Specialist, Crisis Management and Reputation Enhancement

6 days ago

WinstonSalem, North Carolina, United States InsideHigherEd Full time
Job Summary

The Senior Advisor, Crisis Communications and Issues Management is responsible for safeguarding and enhancing Wake Forest University's ability to fulfill its mission and its reputation as a leading academic institution and a community committed to compassion and wellbeing.

Key Responsibilities
  • Develop and Implement Crisis Communications Strategies: Manage and refine a comprehensive crisis communications strategy to reinforce the University's image and reputation and ensure alignment with its mission and values.
  • Provide Strategic Counsel and Communication Support: Draft and edit communications for senior leadership, ensuring clarity and alignment with strategic objectives.
  • Coordinate Crisis Communications: Provide timely, accurate information to all stakeholders during a crisis, overseeing and coordinating communications to ensure consistency and alignment.
  • Develop and Maintain Internal Workflows and Decision-Making Structures: Develop and maintain internal workflows, decision-making structures, and monitoring/reporting systems for crisis management.
  • Lead Preparedness Efforts: Lead preparedness efforts, including developing communication tools (templates, guidelines) and conducting regular training sessions and simulations.
  • Manage Relationships with Key Stakeholders: Manage relationships with the University's Messaging Committee, Incident Management team, and other key stakeholders, including University Police, to ensure a unified crisis response.
  • Oversee Relationships with External Communications Partners: Oversees relationships with external communications partners, including Public Information Officers (PIOs) of emergency response partners. Serves as the University's spokesperson during crises when necessary.
  • Identify and Mitigate Risks and Vulnerabilities: Identify potential risks and vulnerabilities, develops proactive plans, and recommends initiatives to enhance the University's reputation and build trust.
  • Enhance and Shape the Wake Alert Brand: Analyzes goals and implements programs to enhance and shape the Wake Alert brand. Works with teams to monitor media and social media effectiveness.
  • Conduct Ongoing Assessments and Reporting: Conducts ongoing and annual assessments of communication strategies and their effectiveness in maintaining brand reputation and achieving communications goals. Reports key outcomes and performance indicators.
Requirements
  • Education and Experience: Bachelor's degree in journalism, communications, or a related field. Minimum of 10 years in crisis communications, corporate communications, public relations, reputation management, or related fields.
  • Skills and Abilities: Strong belief in truth and transparency as key communication principles. Ability to lead with empathy, emotional intelligence, and patience in high-pressure situations. Demonstrated expertise in strategic decision-making, especially under stress; adaptability, resilience, and risk management.
  • Preferred Qualifications: Master's degree and/or related certifications preferred. Experience working in higher education environment preferred.

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