Marketing Liaison

3 weeks ago


Rancho Cucamonga, California, United States Bright Haven Hospice Care Corp Full time
Job Summary

We are seeking a skilled Marketing/Community Relations Liaison to join our team at Bright Haven Hospice Care Corp.

The ideal candidate will have a strong background in marketing and community relations, with experience in hospice care operations. The successful candidate will be responsible for managing assigned aspects of organization marketing, including establishing and maintaining positive relationships with customers and referral sources.

Key Responsibilities:

  1. Direct daily marketing activities, including providing direct oversight of the establishment and implementation of marketing initiatives.
  2. Ensure staff understand and adhere to all laws, statutes, and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
  3. Assist the Marketing Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
  4. Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
  5. Employ marketing and promotional initiatives to achieve budgetary volume projections.
  6. Establish and maintain positive working relationships with current and potential referral and payer sources.
  7. Negotiate service pricing with insurance Case Managers and other payers within established financial and credit parameters.
  8. Work effectively with other members of the marketing team.
  9. Build and monitor community, customer, payer, and patient perceptions of Bright Haven Hospice as a high-quality provider of services.
  10. Show initiative in identifying opportunities for additional or improved services to address customer needs.
  11. Maintain comprehensive working knowledge of Bright Haven Hospice markets, including government agencies, major payer groups, key referral sources, and competitor's market positioning.
  12. Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel.
  13. Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided by Bright Haven Hospice.
  14. Monitor and report cost effectiveness of marketing efforts.

The successful candidate will be a self-motivated individual with excellent communication and negotiation skills. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.


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