Marketing and Business Development Director
4 weeks ago
We are seeking a highly skilled and experienced Marketing and Business Development Director to lead our marketing efforts and drive business growth at ClearSky Health.
Key Responsibilities:- Develop and implement integrated strategic marketing and sales plans to ensure full occupancy of the hospital.
- Identify and pursue potential partnerships and growth opportunities within the region.
- Direct and develop individual clinical liaison goals and monitor results for sales calls, referrals, admissions, and outpatient visits.
- Ensure liaison team effectively tracks sales activity, maintains client profiles, and develops monthly sales plans.
- Achieve budgeted volume goals for average daily census (ADC) and admissions.
- Ensure competency adherence for clinical liaisons.
- Work with management teams to negotiate/renegotiate contracts with payors to generate volume.
- Coordinate all marketing and public relations activities, including exhibits at conferences, seminars/in-services, advertising, media relations, and government relations.
- Five years of current experience in the healthcare industry required.
- Three years of experience in hospital sales/marketing required.
- Bachelor's degree in a healthcare field or marketing preferred.
- Supervisory experience preferred.
- A significant amount of standing, sitting, and driving, often for prolonged periods.
- Lifting/exerting of up to 25 lbs.
- Ability to hear overhead pages.
- Sufficient manual dexterity to operate equipment and computer keyboard.
- Close vision and the ability to adjust focus.
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