Director of Marketing and Business Development

4 days ago

Rio Rancho, New Mexico, United States Clearsky Rehabilitation Hosp Full time

We are seeking a seasoned Director of Marketing and Business Development to lead our marketing efforts at Clearsky Rehabilitation Hosp.

This role will be responsible for developing and executing strategic marketing plans to drive occupancy and growth. The ideal candidate will have a strong background in healthcare marketing and sales, with experience in planning and executing marketing efforts, including public relations, marketing, and sales.

The Director of Marketing and Business Development will represent Clearsky Rehabilitation Hosp to local providers and promote positive public relations and clinical services. Key responsibilities include:

  • Developing and implementing integrated strategic marketing and sales plans based on data, trends, and market needs.
  • Identifying potential partnerships and growth opportunities within the region.
  • Directing and developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and outpatient visits.
  • Ensuring liaison teams effectively track sales activity, maintain client profiles, and develop monthly sales plans.
  • Achieving budgeted volume goals for average daily census (ADC) and admissions.
  • Ensuring competency adherence for clinical liaisons.
  • Working with management teams to negotiate/renegotiate contracts with payors to generate volume.
  • Coordinating all marketing and public relations activities, including exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
  • Working in conjunction with clinical leadership to develop and promote new programs and services.

Requirements for this role include:

  • Five years of current experience in the healthcare industry.
  • Three years of experience in hospital sales/marketing.
  • Bachelor's degree in a healthcare field or marketing preferred.
  • Supervisory experience preferred.

The Director of Marketing and Business Development must maintain an acceptable driving record, current driver's license, and insurability. Key skills and abilities include:

  • Demonstrating an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
  • Demonstrating proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
  • Effective organizational and time management skills.
  • Effective written and verbal communication skills.
  • Ability to develop and implement successful strategic sales plans.

This role requires a significant amount of standing, sitting, and driving, often for prolonged periods. The ability to lift/exert up to 25 lbs, hear overhead pages, and operate equipment and computer keyboards is also required. Close vision and the ability to adjust focus are necessary for this role.

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