Director of Marketing and Business Development Strategist
4 weeks ago
ClearSky Health is seeking a seasoned professional to lead our marketing and business development efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive growth and occupancy of our hospital.
Key Responsibilities:- Develop and implement integrated marketing and sales strategies to achieve business objectives.
- Identify and pursue growth opportunities within the region, and develop methods to enhance efficiency within the department.
- Direct and develop individual clinical liaison goals and monitor results for sales calls, referrals, admissions, and outpatient visits.
- Ensure liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company standards.
- Achieve budgeted volume goals for average daily census (ADC) and admissions.
- Ensure competency adherence for clinical liaisons.
- Work with management teams to negotiate/renegotiate contracts with payors to generate volume.
- Coordinate all marketing and public relations activities, including exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Work in conjunction with clinical leadership to develop and promote new programs and services.
- Five years current experience in the healthcare industry required.
- Three years' experience in hospital sales/marketing required.
- Bachelor's degree in a healthcare field or marketing preferred.
- Supervisory experience preferred.
- A significant amount of standing, sitting, and driving, often for prolonged periods.
- Lifting/exerting of up to 25 lbs.
- Ability to hear overhead pages.
- Sufficient manual dexterity to operate equipment and computer keyboard.
- Close vision and the ability to adjust focus.
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