Senior Manager, Conversion Rate Optimization and Content
6 days ago
We are seeking a highly skilled Senior Manager, Conversion Rate Optimization and Content to join our team at blueStone Staffing Solutions. As a key member of our organization, you will be responsible for developing and executing data-driven strategies that improve our website performance, increase conversion rates, and engage our target audiences through high-quality content.
Key Responsibilities- Lead and Manage a Team: Oversee and manage a team of professionals responsible for developing and executing successful conversion rate optimization and content strategies.
- Develop and Execute Strategies: Prioritize and manage the B2C and B2B website roadmaps, ensuring timely and effective implementation of data-driven strategies.
- Apply UX Best Practices: Utilize user experience best practices, data, and insights to drive continuous iteration cycles and improve website performance.
- Track and Analyze Key Metrics: Monitor and analyze key performance metrics related to site and content engagement, identifying opportunities for improvement.
- Identify Conversion Rate Opportunities: Conduct A/B testing, research, and analysis to identify opportunities for increasing conversion rates.
- Collaborate with Cross-Functional Teams: Lead collaboration with media and products teams to align on experience objectives and ensure seamless execution.
- Develop and Execute Content Strategy: Develop and execute a content strategy aligned with branding and marketing goals, ensuring SEO-friendly content creation for delivery across digital channels.
- Present to Stakeholders: Present roadmaps, A/B test results, and performance to stakeholders and executive team, providing actionable insights and recommendations.
- Manage and Mentor a Team: Manage and mentor a team, fostering a creative and innovative work environment that encourages growth and development.
- Education: Bachelor's degree in Marketing, Communications, or related field.
- Experience: 10+ years of experience in Conversion Rate Optimization or Product Management, with 5+ years of experience successfully leading and managing teams.
- Skills: Strong understanding of web analytics tools (e.g., Google Analytics), SEO, and UX best practices, with experience with A/B testing tools and methodologies.
- Analytical Skills: Strong analytical skills with the ability to interpret data to make actionable recommendations.
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