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Chief Marketing and Communications Officer

2 months ago

Washington, United States The George Washington University Full time

Position Overview:

The Office of Communications and Marketing plays a pivotal role in enhancing the university's standing and narrating the story of GW through various channels, including digital platforms, publications, multimedia, and marketing initiatives. This office is instrumental in strategizing and executing plans that elevate the visibility of the university's experts, initiatives, and achievements.

Role Summary:

The Director of Communications and Marketing will be integral to the communication strategies for the George Washington University Law School, aligning with the broader marketing and communication objectives of the institution. This role encompasses the oversight, enhancement, and expansion of the school's communication platforms, such as the website, social media, newsletters, and print materials, ensuring they align with the overarching marketing strategy.

The Director will collaborate with law school leadership to adapt and implement best practices in communication and marketing. Reporting to the Vice President of Communications and Marketing, this position also maintains accountability to the Dean of the Law School.

Key Responsibilities:

  • Formulate and execute a comprehensive strategy to bolster the school's reputation.
  • Oversee and manage key communication channels.
  • Direct website development and maintenance.
  • Foster partnerships across various university departments to ensure a unified communication approach.
  • Coordinate with external partners and stakeholders.
  • Lead marketing and communication efforts across diverse platforms.
  • Conduct reporting and analysis of communication strategies.
  • Manage media relations and crisis communication.
  • Support internal communication initiatives.
  • Assist the Dean with communication needs.
  • Provide leadership in event communication strategies.
  • Oversee production of print and digital publications.
  • Develop marketing strategies for admissions communications.
  • Collaborate on alumni and development communication efforts.

Additional Information:

This position may include other related duties as assigned. The absence of specific tasks does not prevent the supervisor from assigning responsibilities that are logically associated with the role.

Qualifications:

Ideal candidates will possess a Bachelor's degree in a relevant field along with 8 years of pertinent professional experience, or a Master's degree in a related area plus 6 years of relevant experience. Educational qualifications must be conferred by the start date of employment. Equivalent combinations of education, training, and experience may be considered.

Preferred Skills:

  • Exceptional written and verbal communication abilities.
  • Strong grasp of digital media and website management.
  • Proven ability to collaborate in a dynamic, fast-paced environment.
  • Familiarity with higher education or legal education is advantageous.
  • Experience in developing and implementing innovative systems and strategies.
  • Expertise in creating and managing multi-channel campaigns.
  • Experience in a higher education setting, leading teams across multiple locations.
  • Detail-oriented with robust organizational skills, self-motivated, and capable of managing multiple priorities under pressure.
  • Able to engage effectively with a diverse population at all levels, facilitating decision-making and conflict resolution.
  • Results-driven leader with a proactive approach.

Compensation:

The salary range for this position is competitive and commensurate with experience.

Benefits:

The university offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance, retirement savings, tuition assistance, and various voluntary benefits.