Digital Marketing Strategist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team. This role plays a critical part in measuring the return on investment (ROI) of marketing activities, enabling sales teams, and promoting consistent brand messaging.
The ideal candidate will have expertise in managing and optimizing account-based marketing strategies, digital campaigns, and lead nurturing workflows. They will ensure targeted engagement that aligns with both sales and marketing goals.
This is an exciting opportunity to work with a leading beverage company like Finlays, where you will be empowered to create moments of joy with every sip.
Responsibilities:
- Develop and implement account-based marketing strategies tailored to specific customer profiles.
- Create and manage customer journeys that engage target accounts across digital touchpoints, ensuring seamless content delivery.
- Align ABM strategies with sales and customer success teams to ensure consistency and impact across all channels.
- Collaborate with cross-functional teams to optimize lead nurturing campaigns, including content creation, segmentation, and timing.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2–3 years in Digital Marketing, Marketing Analytics, or similar roles.
- Expertise in marketing automation software (Pardot preferred) and MS Office.
- Proven experience with email marketing platforms (Pardot strongly preferred, or similar) and digital advertising platforms (e.g., LinkedIn Ads, Google Ads).
About Us:
Finlays has been the trusted leader in supplying tea, coffee, and botanical extracts to the world's leading beverage brands since 1750. We empower our customers to create moments of joy with every sip.
Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.
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