Digital Content Strategist
5 days ago
At SWBC, we are seeking a seasoned Content Strategist to drive our cross-platform content initiatives and maintain our brand voice.
About the RoleThis is a fantastic opportunity for a talented individual with 7+ years of experience in content marketing strategy to join our collaborative team. As a Content Strategist, you will be responsible for formulating and executing a comprehensive content plan that drives business results and enhances our brand reputation.
Responsibilities- Develop and implement a content calendar that aligns with our business objectives
- Create high-quality, engaging content across various formats, including blog posts, articles, eBooks, case studies, infographics, emails, webinars, videos, and social media posts
- Serve as the primary proofreader to ensure all content meets meticulous editing and fact-checking standards
- Manage our content library, providing in-depth analysis and working closely with marketing leadership to identify customer requirements, buyer personas, outdated content, and content gaps
- Lead interviews with subject matter experts to generate fresh content ideas and initiatives
- Collaborate with internal and external teams to develop creative concepts for product solicitations, marketing collateral, advertising, social media promotion, and video and audio scripts
- Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field from an accredited four-year college or university
- Minimum of 7 years of experience in content marketing strategy, including editorial and content development, preferably in the financial services industry
- Strong analytical skills and ability to translate insights into marketing opportunities
- Excellent writing, editing, and organizational skills
- Proficient in SEO optimization and social media marketing
- Intimate knowledge of AP style guidelines
- Ability to work independently and manage multiple projects simultaneously
- Competitive overall compensation package
- Work-Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
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