Digital Content Strategist

5 days ago


San Antonio, Texas, United States SWBC Full time

At SWBC, we are seeking a seasoned Content Strategist to drive our cross-platform content initiatives and maintain our brand voice.

About the Role

This is a fantastic opportunity for a talented individual with 7+ years of experience in content marketing strategy to join our collaborative team. As a Content Strategist, you will be responsible for formulating and executing a comprehensive content plan that drives business results and enhances our brand reputation.

Responsibilities
  • Develop and implement a content calendar that aligns with our business objectives
  • Create high-quality, engaging content across various formats, including blog posts, articles, eBooks, case studies, infographics, emails, webinars, videos, and social media posts
  • Serve as the primary proofreader to ensure all content meets meticulous editing and fact-checking standards
  • Manage our content library, providing in-depth analysis and working closely with marketing leadership to identify customer requirements, buyer personas, outdated content, and content gaps
  • Lead interviews with subject matter experts to generate fresh content ideas and initiatives
  • Collaborate with internal and external teams to develop creative concepts for product solicitations, marketing collateral, advertising, social media promotion, and video and audio scripts
Requirements
  • Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field from an accredited four-year college or university
  • Minimum of 7 years of experience in content marketing strategy, including editorial and content development, preferably in the financial services industry
  • Strong analytical skills and ability to translate insights into marketing opportunities
  • Excellent writing, editing, and organizational skills
  • Proficient in SEO optimization and social media marketing
  • Intimate knowledge of AP style guidelines
  • Ability to work independently and manage multiple projects simultaneously
What We Offer
  • Competitive overall compensation package
  • Work-Life balance
  • Employee engagement activities and recognition awards
  • Years of Service awards
  • Career enhancement and growth opportunities
  • Leadership Academy and Mentor Program
  • Continuing education and career certifications
  • Variety of healthcare coverage options
  • Traditional and Roth 401(k) retirement plans
  • Lucrative Wellness Program


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