Digital Marketing Strategy and Performance Manager
4 weeks ago
Certified Group is a leading provider of laboratory testing, regulatory consulting, and certification & audit services. As we continue to grow and evolve, we are seeking a highly skilled Digital Marketing Strategy and Performance Manager to join our team.
The successful candidate will be responsible for developing and executing our digital marketing strategies, driving the execution of marketing plans, and managing a team of cross-functional partners.
Key Responsibilities
- Develop digital marketing strategies to drive business growth and lead generation
- Manage and optimize paid search, display, and social advertising campaigns
- Develop and execute an effective SEO strategy to increase targeted, organic traffic to our websites
- Continuously optimize PPC campaigns to improve ROI and website performance
- Provide regular reports and analysis of KPI dashboard strengths and opportunities
- Develop and manage digital marketing budgets and expenses
- Maintain a consistent brand voice and presence across all digital marketing campaigns
- Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations
- Program email communications and design email sequences
- Manage social media channels, develop strategy, design and schedule posts, track analytics
Requirements
- Bachelor's in Business Marketing, Advertising, Communications, Information Systems or relevant field
- 8+ years digital marketing experience, with a proven track record of driving traffic, engagement, and conversions
- Proficiency in Hubspot & Salesforce and in-depth knowledge of Google Analytics and paid advertising platforms
- Experience managing multiple aspects of the platform, including CRM, email marketing, sequences, deal pipelines, and landing page development
- Experience developing content, managing brands on social media, and digital marketing analytics
- Familiarity with SEO and PPC
- Strong understanding of sales and marketing processes and workflows
- Familiarity with CRM integrations and data management best practices
- Strong project management skills, with the ability to work in project teams
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Proficient user of MS Office, Excel Spreadsheets, and web-based applications
- Ability to thrive in a fast-paced and dynamic environment
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