Chief Marketing Strategist for Asphalt Industry
5 days ago
RockAsphalt is seeking a highly skilled Chief Marketing Strategist to lead the growth of our Road Rescue brand by expanding our retail distributor network and boosting online sales through our e-commerce platform. This role requires a seasoned marketing professional with a proven ability to execute from day one and deliver exceptional results.
About RockAsphalt
We are a family-owned and operated company that passionately lives by our core values: We own our mistakes, we work hard and it shows, we overcome obstacles, we believe people matter, everyone has an innate value and is to be treated with dignity and respect, and we want to be better today than we were yesterday.
Salary Information
The estimated annual salary for this position is between $120,000 - $180,000 based on industry standards and location. Compensation package reflects expertise and immediate impact expected from the successful candidate.
Key Responsibilities
- Craft compelling narratives that weave our 120-year journey into all marketing communications
- Develop integrated marketing strategies that leverage synergies between multiple brands without cannibalizing their unique market positions
- Optimize e-commerce and lead generation efforts for both Road Rescue and RockAsphalt
- Collaborate with retail and distribution partners to strengthen relationships with retail distributors
- Manage internal staff and external partners to foster a collaborative and innovative environment
- Analyze campaign performance and refine strategies to ensure effectiveness of marketing initiatives
Requirements
- Extensive marketing experience with a strong background in both B2B and B2C environments, particularly within retail and distribution models
- Branding and storytelling expertise with proven ability to craft and refine brand positioning and messaging
- Lead generation and traffic growth success with demonstrated track record of driving lead generation and increasing organic traffic through strategic marketing initiatives
- Content creation skills with extensive experience in creating high-quality marketing content
- Proficiency with CRM systems, analytics tools, marketing automation platforms, and A/B testing tools
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