Digital Marketing Operations Specialist

2 days ago


San Antonio, Texas, United States SWBC Full time
Digital Marketing Specialist Job Description

As a Digital Marketing Specialist at SWBC, you will be responsible for supporting the digital team in maintaining and managing all digital assets, including our web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets.

Key Responsibilities:
  • Support website updates, execute blog promotion and publishing, and coordinate all digital media activity, as driven by the needs of the business, including usability, functionality, and site content enhancements.
  • Work hand-in-hand with marketing management to ensure site meets company standards and overall strategy.
  • Monitor the impact of digital media assets in coordination with Marketing Analyst for reporting, analysis, and recommendations in an effort to maximize results.
  • Support the sales process and attribution model for the business, in order to report on ROI, by understanding how the marketing automation system and CRM interact with one another to identify gaps or recommendations.
  • Support other digital marketing channel efforts, i.e. email marketing, providing oversight to timing, and deliverability.
  • Serve as the administrator of the marketing automation system and other digital technologies, responsible for monitoring and maintaining users, settings, assets, and documents-while staying abreast of each system's updates to provide recommendations on best practices for utilization.


Requirements:
  • Bachelor's Degree in Marketing from a four-year college or university required.
  • Minimum of two (2) years of website maintenance and development (to include basic HTML, SEO, web content strategy, and web asset/page management), marketing automation (both execution and management of automated marketing campaigns), and digital advertising execution and management (such as running Google AdWords and display advertising campaigns).
  • Proficient Microsoft Office skills, including Outlook, Word, and Excel.
  • Excellent organizational skills.
  • Excellent listening skills.
  • Excellent problem resolution skills.
  • Excellent verbal and written communication skills.
  • Strong interpersonal skills.
  • Able to use basic office equipment, including copy machine, personal computer, and fax.
  • Able to type 35 WPM.
  • Able to travel locally or nationally by car or plane.
  • Able to sit for long periods of time performing sedentary activities.
  • Able to stand, stoop, and kneel to file for long periods of time.
  • Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.


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