Product Marketing Strategist

6 days ago


Newton, United States Bright Horizons Full time
About the Role

Bright Horizons is seeking a highly motivated and experienced Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator, and a true subject matter expert on the topics of go-to-market strategies, product positioning, messaging, and storytelling.

Key Responsibilities
  • Define and manage the go-to-market strategy for Bright Horizons Early Education Centers.
  • Develop and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.
  • Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new messaging, campaigns, collateral that keep Bright Horizons top-of-mind with current and potential buyers.
  • Foster a data-first culture: Leverage analytics to help determine go-to-market strategies involving segments, targeted accounts, and target buyers, and collaborate with marketing teams, sales teams, and strategic vendors to execute.
  • Craft impactful stories and effective marketing collateral by deeply understanding our consumer and B2B clients and their unique needs.
  • Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.
Requirements
  • Bachelor's degree in related field required, MBA/Master's degree preferred.
  • 10+ years of product marketing experience, preferably in the enterprise product marketing, including 6+ years of cross-functional leadership experience.
  • Proven track record of successfully launching new products and services and manage existing products with fully integrated campaigns/go-to-market strategies.
  • Experience developing product collateral and messaging that tells a compelling story, and directly supports marketing campaigns.
  • Adept at managing tight timelines, competing priorities, and projects that span multiple departments.
  • Ability to cultivate strong relationships internally and externally.
  • Demonstrated success developing campaigns that measurably generate interest and conversion in a product or service.
  • Excellent verbal and written communication skills.
  • Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth.
  • Skilled public speaker with experience presenting to peers and executive audiences in live and virtual settings.
Leadership and Management Competencies
  • An ability to manage and motivate colleagues, providing direction, guidance, training, and mentorship.
  • A demonstrated track record of building and maintaining relationships and assessing an organizational structure.
  • One who has an executive presence.
  • Excellent interpersonal and written communication skills.
  • Ability to think ahead and plan over a multi-year timeframe.
  • Problem analysis and resolution at both a strategic and functional level.
  • Strong consultative and collaborative aptitude.
  • Thorough and detail-oriented; ability to handle a wide range of questions, activities, or issues varying in complexity across teams.
Compensation and Benefits

The annual salary range for this role is: $120,000-$130,000 per year.

The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.



  • Newton, United States Bright Horizons Full time

    About the RoleBright Horizons is seeking a highly motivated and experienced Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator, and a true subject matter expert on the topics of go-to-market strategies, product...

  • Marketing Assistant

    3 days ago


    Newton, United States Sapphire Solutions Full time

    We are a leading provider of high-quality self-medication products in the market. Our portfolio includes a wide range of quality products that cater to various needs, such as healthy muscles, joints and bones, immune support, and upper respiratory infections.We are looking for a motivated and detail-oriented individual to join our marketing team at Sapphire...


  • Newton, United States CyberArk Full time

    Company OverviewAbout CyberArk:CyberArk (NASDAQ: CYBR) stands as the premier authority in identity security. Focused on intelligent privilege controls, CyberArk delivers the most extensive security solutions for any identity—whether human or machine—across business applications, distributed workforces, hybrid cloud environments, and throughout the DevOps...

  • Product Manager

    4 days ago


    Newton, United States Bright Horizons Full time

    About the RoleBright Horizons is seeking a seasoned Product Manager to expand our Enterprise Product team and build out products that impact across all our business lines. As a Product Manager, you will be responsible for owning the product strategy and roadmap for our Enterprise data products, used by all our lines of business benefit products.Key...

  • Director of SEO

    2 weeks ago


    Newton, United States Cannabis Creative Group Full time

    At Cannabis Creative, we are shaping the landscape of the cannabis industry through the brands we build. From a single idea to top-rated businesses, our creative experts collaborate all across the country to bring something new to the table. We’ve been named one of 2022 America’s Top Cannabis Employers , and we invite you to join us. Our clients rely on...

  • Product Manager

    2 weeks ago


    Newton, United States Bright Horizons Full time

    About the RoleBright Horizons is seeking an experienced Product Manager to lead the development of impactful enterprise data products across all business lines. As a key member of our Enterprise Product team, you will be responsible for driving product strategy and roadmap, prioritizing features, and collaborating with cross-functional teams to deliver...


  • Newton, United States Thorlabs Full time

    The Digital Marketing Supervisor works to strengthen Thorlabs’ brand position by writing,editing, and overseeing the development of effective digital marketing collateral that ensures Thorlabs’ brand message is portrayed appropriately in all communications (internal or external). Demonstrate a strong understanding of Thorlabs’ brand guidelines and use...


  • Newton, United States Salem Media Group, Inc Full time

    Overview: Salem Surround - Boston, a division of Salem Media Group, offers an exceptional opportunity for a Media Strategist / Account Executive for New Business Development.  We are looking for a highly motivated sales professional to join our growing on-air and digital sales team. The individual who is hired will sell and manage our multi-media marketing...


  • Newton, United States Softworld, a Kelly Company Full time

    Senior Product Manager - Customer Data Platform (CDP)Location: Newton, MASalary: Up to $160KWork Schedule: Hybrid (onsite/remote flexibility)The ideal candidate for this role is a seasoned product manager with over 5 years of experience in building B2B or B2C SaaS products, particularly those leveraging a Customer Data Platform (CDP) like Salesforce or...


  • Newton, New Jersey, United States Thorlabs Full time

    About Thorlabs: At Thorlabs, we are committed to fostering the advancement of scientific innovation. As a leading global provider of photonics equipment and systems, our extensive range of products includes everything from optical components to advanced imaging solutions. With our headquarters located in Newton, NJ, and operations across the globe, including...


  • Newton, United States Softworld Inc Full time

    Job Title: Senior Director of Marketing Analytics Job Location: Newton, MA.02135 Onsite Requirements: Marketing Analytics Marketing automation tools Management Experience Job Description: The Senior Director of Marketing Analytics would lead our marketing analytics team and play a crucial role in driving data-driven decision-making across the marketing...


  • Newton, United States Softworld, a Kelly Company Full time

    Job Title: Senior Director of Marketing AnalyticsJob Location: Newton, MA.02135Onsite Requirements:Marketing AnalyticsMarketing automation toolsManagement ExperienceJob Description: The Senior Director of Marketing Analytics would lead our marketing analytics team and play a crucial role in driving data-driven decision-making across the marketing...


  • Newton, United States West Quality Food Service, Inc. Full time

    Job DescriptionWest Quality Food Service, Inc. is a leading food service company with a proven track record of success. We are seeking a highly motivated and experienced professional to join our team as a Market Development Manager.Key Responsibilities:Market Development: Oversee the training and development of restaurant teams to ensure exceptional customer...

  • Marketing Director

    6 days ago


    Newton Center, Massachusetts, United States PaxeraHealth Full time

    Job SummaryWe are seeking a highly skilled Marketing Manager to join our team at PaxeraHealth. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our product lines and drive business growth.Key ResponsibilitiesMarketing Program Development: Develop, execute, and monitor marketing...


  • Newton, United States Lumicell Full time

    Job DescriptionJob DescriptionSalary: At Lumicell, we’ll give you the opportunity to harness all that’s within you by working in a mission driven start-up environment with high-performing employees, tackling some of the most important challenges in cancer surgery.  We are working to revolutionize the way cancer surgery is performed today, starting with...


  • Newton, United States Sittercity Full time

    About SittercitySittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a...

  • Marketing Associate

    4 days ago


    Newton Center, Massachusetts, United States Bright Horizons Full time

    About the RoleThe Client Marketing Associate role is a key position within our organization, responsible for leveraging expertise in marketing services and communications to drive business growth. This role requires a high level of organization, attention to detail, and excellent communication skills to deliver high-quality results.Key...

  • Marketing Manager

    1 week ago


    Newton Center, United States PaxeraHealth Full time

    Job DescriptionJob DescriptionAre you interested in joining a growing leader in the exciting field of Healthcare IT?Don’t miss out on this great opportunity with a growing company, working in a very “hands-on” Marketing role, managing the marketing function for PaxeraHealth Corp.  We seek an individual who will embrace our culture of excellence,...


  • Newton, United States Sittercity Full time

    Job DescriptionJob DescriptionAbout SittercitySittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create...

  • Lead Piercer

    3 months ago


    Newton, United States Mejuri Full time

    Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri...