Sales Representative for Retail Equipment

2 weeks ago


Niles, Michigan, United States MacAllister Machinery Full time


Position at MacAllister Machinery

Position Overview

This role is essential in establishing a robust presence and facilitating the MacAllister 'pull strategy' across all retail locations to address the equipment needs of new, used, and rental customers. Alongside supporting the branch with equipment sales and rentals, this position will also serve as a customer support representative.

Key Responsibilities

Primary Duties:
  • Act as the company's representative to a designated customer base within a specific geographic region, engaging with both existing and prospective clients. The equipment range encompasses all Cat BCP Products (previously referred to as CCE + BCP Core), Used Equipment, and Work Tools.
  • Manage all walk-in inquiries related to BCP, Used, or Work Tool equipment sales while supporting the enterprise. This includes identifying and qualifying customer needs, fostering relationships as the primary point of contact, presenting pricing, financing options, and potential solutions, as well as closing sales where feasible or directing leads to other sales representatives or managers.
  • Ensure comprehensive support for all customer needs related to the enterprise (e.g., Parts, Service, Pump & Shoring, Sitech, Ag, Rental, etc.), managing these to the satisfaction of customers by utilizing Company systems. Responsibilities include maintaining accurate customer databases, fleet information, and proactively communicating company offers to the assigned database through various channels.
  • Collaborate closely with the HE Sales Development Manager, CCE Sales Manager, and Rental Services Branch Manager regarding sales budgets, unit objectives, and balancing market share with sales profitability.
  • Achieve assigned sales targets.
  • Maintain an accurate database of accounts and machine populations.
  • Support all BCP, Used, and Work Tools activities in the designated territory by providing quotes and necessary documentation for sales activities.
  • Work in a team-oriented manner with other MacAllister sales and service personnel, assisting colleagues as needed to reach sales objectives.
  • Respond promptly to requests from sales support staff, recognizing the significance of each individual contribution to the team's overall success.
  • Conduct machine presentations and demonstrations at the retail location.
  • Complete all required company documentation and general reporting requirements in a timely manner.
Supervisory Responsibilities:
  • No formal supervisory responsibilities.
Position Qualifications

Required:
  • Bachelor's degree.
  • A minimum of 2 years of experience in construction equipment, preferably with Caterpillar equipment.
  • Familiarity with Caterpillar products.
Preferred:
  • Bachelor's Degree with a concentration in business.
  • 5 years or more of experience in sales of Caterpillar construction equipment.
  • Experience working with municipal entities.
  • Comprehensive knowledge of the full range of products (Caterpillar, etc.).
Knowledge, Skills, and Abilities

The qualifications listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions:
  • Exceptional communication skills, encompassing verbal, written, and listening abilities.
  • Strong organizational capabilities.
  • Ability to multitask effectively, with attention to detail and self-motivation.
  • Professional demeanor with both internal and external contacts, ensuring friendly and courteous interactions with peers and individuals at all levels within and outside the organization.
  • Proficient in computer and data entry skills, particularly with Microsoft Office (Outlook, Word, Excel, and PowerPoint), and the capacity to learn CAT/MacAllister/Michigan Cat systems.
  • Ability to build and sustain effective customer and professional relationships through strong interpersonal skills, emphasizing relationship-building and consistent demonstration of sound professional judgment.
  • Strong customer service skills with a thorough understanding of Price, Quality, and Turnaround.
  • Capability to develop and maintain product knowledge of Caterpillar BCP, Work Tool, and Used Equipment.
  • Adept at managing multiple situations and priorities simultaneously, guiding each situation from inception to a successful conclusion.
  • Ability to assess customer needs and evaluate customer satisfaction.
  • Capacity to visualize the 'big picture', offering more than just 'a sale' to the customer by including comprehensive servicing with the entire MacAllister product line solutions.
All MacAllister Machinery companies are an Equal Employment Opportunity Employer, including Disabled and Veteran applicants.

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