Sales and Marketing Professional

3 weeks ago

Charleston, West Virginia, United States Sinclair Broadcast Group Full time
About the Role

We are seeking a highly motivated and results-driven Sales and Marketing Consultant to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving business growth and revenue through the development and execution of cross-platform campaigns.

Key Responsibilities
  • Grow and maintain a full customer portfolio, developing new business and digital revenue opportunities.
  • Develop and execute cross-platform campaigns that drive business results through effective client solutions.
  • Generate revenue for the station and meet monthly goals through effective outside sales and business development.
  • Develop new business and create results for clients through creative and effective targeted campaigns.
  • Research and build campaign solutions, including overall branding and creative, to ensure campaign execution meets client expectations.
  • Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring, or experiencing growth opportunities.
  • Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives, and develop a strategy to support achievement of goals.
  • Grow share of clients' advertising spend while increasing their overall spend.
  • Support quality deliverables to drive client results and support collection of receivables.
  • Build and enhance sales skills, including effective storytelling, prospecting, and relationship-building, negotiation, and closing.
  • Develop capabilities to produce creative and effective campaigns that drive business results.
Requirements
  • Effective relationship building, customer service, communication, presentation, and negotiation skills.
  • Superior business acumen with the ability to build/maintain relationships with key stakeholders.
  • Ability to handle multiple complex projects at the same time.
  • Organized with strong attention to detail and the ability to thrive in a changing environment.
  • Ability to effectively communicate, build rapport, and relate well to all kinds of people.
  • Capability to work with customers in a hybrid work environment and successful communication ability during virtual and in-person customer settings.
  • Experience selling digital products/strategies, including audience targeting, social media, etc.
  • Reliable transportation, valid driver's license, and a satisfactory driving record.
About Us

Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local news and sports. We own, operate, and/or provide services to 185 television stations in 86 markets affiliated with all the major broadcast networks. Our content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. We offer great benefits, an open door policy, upward mobility, and a strong desire to see you succeed. If you are interested in selling some of the best media in the industry, we want to hear from you.

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