Senior Manager, Americas Account Based Marketing Lead

1 week ago


San Francisco, California, United States Cloudflare, Inc. Full time
About Cloudflare

Cloudflare is a global technology company that aims to build a better Internet. Our network powers millions of websites and Internet properties, from individual bloggers to Fortune 500 companies. We protect and accelerate any Internet application without adding hardware, installing software, or changing a line of code.

We're a company that values diversity and inclusivity. We're looking for curious and empathetic individuals who are committed to developing themselves and learning new skills. We're ready to help you do that.

About the Role

Cloudflare's Americas Marketing Team is seeking an experienced leader to drive high-impact account-based marketing programs. This role will lead a small team and collaborate with sales, regional marketing, and campaign/product marketing teams.

Key Responsibilities:
  • Team Leadership: Proven experience as a manager, building team performance and culture in a high-growth environment.
  • Planning & Execution: Demonstrable skill working with teams to build & execute quarterly and yearly ABM plans, including budget management and projection of results.
  • Performance Monitoring & Management: Proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results.
  • Sales Alignment & Partnership: Experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
  • Collaboration: With our Global ABM lead and regional ABM teams to share best practices and advance Cloudflare's ABM capabilities, processes, and results.
Requirements:
  • 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager.
  • Proven experience with 1:1, 1:few, and 1:many ABM motions, including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.
  • Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
  • Ability to influence web & content strategy consistent with needs of the ABM team.
  • Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.
  • Able to work effectively across organizational boundaries and build relationships to accomplish objectives.
  • Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches.
  • BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus.
What We Offer:
  • Competitive compensation package, including a comprehensive benefits program.
  • Flexible paid time off covering vacation and sick leave.
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave.
  • Short and Long Term Disability Insurance.
  • Life & Accident Insurance.
  • 401(k) Retirement Savings Plan.
  • Employee Stock Participation Plan.
Why Cloudflare?

We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

We're committed to providing equal employment opportunity for all people and place great value in both diversity and inclusivity.



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