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Healthcare Marketing Coordinator

2 months ago

Chandler, Arizona, United States IRONWOOD PHYSICIANS,P.C. Full time
Job Overview

Ironwood Physicians, P.C. is dedicated to providing exceptional cancer care and women's health services through its advanced facilities located throughout the region. Our integrated approach encompasses a wide range of cancer-related services, ensuring a holistic environment for patient care.

Mission Statement: Our commitment is to deliver high-quality, comprehensive cancer treatment that honors the individual values and needs of every patient.

Position Summary:

The Marketing Specialist will work closely with the Marketing Manager to design and implement strategies aimed at enhancing the visibility of Ironwood Physicians, P.C. This role focuses on crafting engaging content, managing digital platforms, organizing events, and building strong partnerships with healthcare professionals. The ideal candidate will possess a robust background in digital marketing, content creation, and healthcare marketing, coupled with a genuine enthusiasm for improving patient engagement and supporting the growth of our practice. Responsibilities will be executed in accordance with company policies and procedures, along with any additional tasks as needed.

Key Responsibilities:

Content Development & Management:

  • Produce, host, and oversee multimedia content, including podcasts, videos, blogs, and other digital assets to effectively promote our services.
  • Collaborate with healthcare providers and patients to create impactful narratives and educational materials that reflect our brand values.
  • Regularly update the practice's website and social media platforms with engaging and relevant content.

Digital Marketing Oversight:

  • Formulate and implement social media strategies to boost brand recognition, patient interaction, and community engagement.
  • Analyze social media performance metrics to refine campaigns and provide performance reports.
  • Interact with followers, address inquiries, and manage the online reputation of the practice.
  • Enhance website content and optimize keywords to improve search engine rankings and increase traffic.

Physician Outreach:

  • Establish and nurture relationships with referring physicians and healthcare professionals through targeted marketing efforts.
  • Organize and facilitate meetings, presentations, and informational sessions to promote our services and strengthen professional connections.
  • Monitor referral trends and physician engagement to identify growth opportunities.

Event Planning & Management:

  • Design and implement marketing events, health fairs, and community outreach initiatives.
  • Oversee logistics, including venue selection, catering, materials, and promotional activities to ensure successful events.
  • Work collaboratively with internal teams and external partners to maximize event effectiveness and visibility.

Marketing Strategy Development:

  • Create and execute comprehensive marketing plans aligned with the practice's objectives.
  • Collaborate with the marketing manager to ensure consistency in branding and messaging.
  • Stay informed on market trends, competitor actions, and patient feedback to continuously enhance marketing strategies.

Qualifications:

  • In-depth knowledge of marketing principles, including both traditional and digital marketing strategies.
  • Demonstrated experience in digital content creation, social media management, and event coordination.
  • A portfolio showcasing your content creation work, including videos, podcasts, blogs, and social media posts.
  • Strong understanding of healthcare marketing, patient engagement, and physician outreach.
  • Excellent communication and interpersonal skills, capable of building relationships with diverse audiences.
  • Proficient in marketing tools and platforms, including social media management software and video editing tools.
  • Solid computer skills, including proficiency in MS Office and marketing software (Adobe Creative Suite).
  • Familiarity with HTML, CSS, and web development tools (e.g., WordPress) is preferred.
  • Attention to detail for accurate data analysis.
  • Strong critical thinking and problem-solving abilities.
  • Ability to work independently and collaboratively in a dynamic environment.
  • Effective time management and multitasking skills with the ability to prioritize tasks.

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field is required.
  • A minimum of 3 years of marketing experience, preferably within the healthcare sector, is required.

We offer a competitive salary and a comprehensive benefits package, including health, dental, vision, and life insurance, as well as a 401K plan, all within a supportive work environment.

For more information, please visit our website.