Senior Marketing Manager
4 weeks ago
Dyson is a global technology company with a strong presence in the US and Canada. Our ambition is to grow and expand into new categories and locations, with a focus on innovation and customer satisfaction.
About the RoleWe are seeking a Senior Marketing Manager to join our team in the Americas Region. This role will be responsible for driving the commercial strategy for the Dyson Beauty business in the US and Canada, including leading assortment and pricing strategies, competitive analyses, go-to-market planning and execution, as well as retail partner sell-ins and marketing programs.
Key Responsibilities- Manage a team of three direct reports and influence senior stakeholders using exceptional communication and leadership skills.
- Advocate for the Americas region, championing the regional consumer and category strategies both internally, with international partners and externally with our retail partners.
- Partner closely with campaigns planning team to develop and execute clear and compelling integrated marketing plans to drive incremental sales growth, share gains and positive brand attributes.
- Drive existing portfolio of business and lead new product go-to-market strategies. Partner cross-functionally to plan channel strategy, product positioning, pricing, promotion, in-store execution, training, and events.
- Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends. Monitor and analyze performance metrics for marketing and merchandising activities, using data to inform and optimize future strategies and resource allocation.
- Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and production forecast for the category.
We are looking for a minimum of 7-10 years of experience in consumer goods or retail marketing, with a strong background in Beauty and/or luxury experience. You should have a Bachelor's Degree and experience managing others with a strong ability to motivate a team and influence cross-functionally. You should also be comfortable using data to analyze and tackle problems, and be able to navigate a dynamic business with an innate ability to prioritize projects and adapt plans and direction as the business needs.
BenefitsWe offer a competitive compensation package, including a salary range of $161,000-$201,000 annually, based on experience. We also offer a range of benefits, including 401K with up to a 4% match, company paid Life Insurance and AD&D, Flexible Savings Account (FSA) and Health Savings Account (HSA), and a generous Dyson Product Discounts program.
We are an equal opportunity employer and welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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