Strategic Marketing and Communications Manager

4 days ago


Lewisville, Texas, United States Denton County Transportation Authority Full time
About the Role

The Denton County Transportation Authority is seeking a highly skilled Marketing and Communications Manager to lead our marketing and communications efforts. This is a key leadership role that will be responsible for developing and implementing strategic marketing and communications plans to promote the agency's services and programs.

Key Responsibilities
  • Marketing Strategy and Planning: Develop and implement comprehensive marketing strategies to promote the agency's services and programs, including public transportation, community outreach, and special events.
  • Brand Management: Oversee the development and implementation of the agency's brand identity, including logo, messaging, and visual identity.
  • Public Relations: Develop and maintain relationships with local, state, and federal agencies, as well as community leaders and stakeholders, to promote the agency's services and programs.
  • Crisis Communications: Develop and implement crisis communications plans to address potential issues and maintain a positive reputation for the agency.
  • Digital Marketing: Develop and implement digital marketing strategies to promote the agency's services and programs, including social media, email marketing, and website management.
  • Team Leadership: Lead and manage a team of marketing and communications professionals to achieve the agency's marketing and communications goals.
  • Budget Management: Develop and manage the marketing and communications budget to ensure effective use of resources.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience: Minimum of 8 years of professional experience in marketing, communications, or public relations, with a strong emphasis on strategic planning and execution.
  • Skills: Strong leadership and team management skills, excellent communication skills, strategic thinking and problem-solving skills, and proficiency in digital marketing tools and platforms.


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