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Advertising Operations Specialist
2 months ago
About Roku
Roku is revolutionizing the way audiences engage with television. As the leading streaming platform in the United States, our ambition is to enhance every television experience globally.
Our Mission
We aim to be the premier TV streaming platform that unites the entire television ecosystem. We connect viewers with their favorite content, empower content creators to build and monetize vast audiences, and offer advertisers unparalleled tools to engage with consumers.
Team Overview
The Ad Operations team is integral to the success of Roku's monetization initiatives. This team ensures the flawless execution of our Direct IO and Programmatic advertising strategies.
Role Responsibilities
As an Ad Operations Associate, you will collaborate closely with Client Services, Inventory Management, and Product teams to ensure the success of every advertising campaign. Key responsibilities include:
- Utilizing third-party tools to verify that creatives meet our advertising specifications.
- Scheduling both direct-sold and programmatic campaigns within Roku's proprietary OMS and external ad servers.
- Validating and monitoring Nielsen Digital Ad Ratings data to confirm accurate audience targeting.
- Generating comprehensive reports to assist Senior Ad Ops Associates and Account Managers in making informed campaign optimization decisions.
- Delegating tasks to the outsourced trafficking team while ensuring exceptional execution.
- Contributing to strategic initiatives aimed at driving revenue growth for Roku.
Qualifications
We are looking for candidates with:
- A minimum of 2 years of experience in digital ad operations or quality assurance within a publishing, ad tech, agency, or ad network environment.
- Strong analytical skills, project management capabilities, and a deadline-driven approach.
- Experience in display and video advertising, particularly with premium publishers or agencies.
- Familiarity with IAB VAST and experience with Google Ad Manager.
- Experience managing Direct IO and Programmatic campaigns.
Benefits
Roku is dedicated to providing a comprehensive benefits package to support our employees and their families. Our offerings include:
- Global access to mental health and financial wellness resources.
- Local benefits that may encompass healthcare (medical, dental, and vision), life insurance, disability coverage, and retirement options.
- Flexible time off for vacations and personal matters to help balance work and life commitments.
Company Culture
At Roku, we foster a fast-paced environment where collective success is prioritized. We value collaboration, humor, and independent thinking, believing that a small group of talented individuals can achieve more than larger teams. Our approach to innovation is pragmatic, focusing on delivering real solutions to our customers.
To learn more about Roku and our impact on the global streaming landscape, please visit our website.