Marketing Coordinator

4 weeks ago


Santa Clara, California, United States IT Management Corp. dba 101 VOICE Full time
Job Title: Marketing Coordinator - Digital Advertising Specialist

IT Management Corp. dba 101 VOICE is seeking a highly skilled Marketing Coordinator - Digital Advertising Specialist to join our dynamic marketing team in the Bay Area.

The ideal candidate will have a strong background in digital marketing, with a focus on online advertising. They will be responsible for developing and executing online advertising strategies to increase brand visibility, generate leads, and drive conversions.

The successful candidate will have a proven track record of developing and executing successful online advertising campaigns, with a strong understanding of various online advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

They will also have excellent analytical skills and experience with data analysis tools, such as Google Analytics and advertising analytics platforms.

The Marketing Coordinator - Digital Advertising Specialist will work collaboratively with cross-functional teams to develop integrated marketing campaigns that align with business objectives.

Key Responsibilities:

  • Develop and execute online advertising strategies to increase brand visibility, generate leads, and drive conversions.
  • Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives.
  • Manage and optimize online advertising campaigns across various channels, such as search engines, social media platforms, display networks, and video platforms.
  • Conduct thorough market research and competitor analysis to identify industry trends and leverage opportunities for effective online advertising.
  • Create compelling ad copies, headlines, and visual assets to maximize ad performance and engagement.
  • Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.
  • Utilize data-driven insights to optimize campaigns, improve ROI, and achieve marketing KPIs.
  • Stay up-to-date with the latest digital marketing trends, best practices, and industry innovations to drive continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field. Advanced degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a focus on online advertising.
  • Proven track record of developing and executing successful online advertising campaigns.
  • In-depth knowledge of various online advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
  • Strong analytical skills and experience with data analysis tools, such as Google Analytics and advertising analytics platforms.
  • Proficiency in using advertising tools and platforms to create, launch, and optimize campaigns.
  • Excellent written and verbal communication skills, with the ability to create compelling ad copies and articulate marketing strategies.
  • Detail-oriented mindset with strong project management skills to handle multiple campaigns simultaneously.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Knowledge of the telecom/IT industry and understanding of its unique marketing challenges is highly desirable.

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