Lead, Audience Strategy

5 days ago


Doral, Florida, United States Royal Caribbean Group Full time
About the Role

We are seeking a highly skilled Audience Strategy Lead to join our team at Royal Caribbean Group. As a key member of our Business Intelligence & Segmentation team, you will play a critical role in driving strong customer engagement through personalized content in our marketing efforts.

Key Responsibilities
  • Develop a deep understanding of our customers' needs and behaviors to inform strategic audience recommendations.
  • Collaborate with cross-functional teams to execute high-performing marketing initiatives focused on customer personalization.
  • Analyze consumer data to provide insights that support segmentation strategies, including analyzing customer lifecycles and profiles.
  • Partner with the CDP team to prioritize and provide requirements for new audiences needed to support segmentation strategies.
  • Use data analysis tools such as Excel, Power BI, and Adobe Analytics to manipulate and analyze data, and establish test plans to assure success and adoption of new approaches to segmentation and personalization.
Requirements
  • Bachelor's degree in Business, Finance, or a quantitative discipline.
  • 7+ years of work experience in strategic digital analysis, financial analysis, or business intelligence/marketing analytics.
  • Experience analyzing consumer behavior and optimization of consumer experiences.
  • Strong written and verbal communication skills, with the ability to present complex data insights to business stakeholders.
  • Ability to manage multiple projects and responsibilities in a fast-paced environment.
About Us

Royal Caribbean Group is a global cruise and vacation company that offers a competitive compensation and benefits package, as well as excellent career development opportunities. We are committed to ensuring equal employment and promotion opportunity to qualified candidates without discrimination or harassment.



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