Marketing Manager

6 hours ago


SaintBrieuc, Bretagne, United States My Psychiatrist Full time
Job Description

My Psychiatrist is a well-established mental health group practice seeking a Full-Time Marketing Manager to develop and execute a comprehensive marketing plan. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to establish and maintain relationships with healthcare professionals and patients.

Responsibilities

• Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies
• Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals, and hospitals to increase referrals to our practice
• Identify business acquisition opportunities from marketing connections, engage such business owners, and develop proposals for acquisition
• Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients
• Design and produce marketing materials such as brochures, flyers, and advertisements
• Plan and execute marketing campaigns to drive patient growth and retention
• Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results
• Collaborate with other departments to ensure brand consistency across all communications
• Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals
• Attend industry conferences and events to network with other healthcare professionals and promote our practice
• Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members
• Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops
• Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective

Qualifications

• Bachelor's degree in marketing, communications, or business preferred
• Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field
• Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients
• Excellent writing skills with experience creating content for various channels and platforms
• Proven ability to develop and execute successful marketing campaigns
• Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software
• Strong project management skills and ability to prioritize tasks and meet deadlines

Benefits

• Full-time salaried position with highly competitive pay
• Paid time off, paid holidays, paid bereavement leave
• Health, Dental, and Vision insurance
• Employer-paid Long Term, Short Term Disability, and Life Insurance
• 401k with 100% employer matching

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