Senior Annual Giving Strategist

2 weeks ago


Blacksburg, Virginia, United States Commonwealth of Virginia Full time

Job Description

The Senior Annual Giving Strategist is a key member of the Annual Giving team, responsible for planning and implementing broad-based campaign types, including direct mail, email, SMS, crowdfunding, and digital micro campaigns. This role also oversees the annual Sock Campaign and Giving Day Ambassador program, which together generate 15 percent of alumni donors annually. As a member of the Annual Giving team, this role has high visibility with the colleges and units, serving as a liaison to assist the unit in achieving alumni participation goals.

Key Responsibilities

  • Develop and implement annual giving strategies to achieve donor growth goals
  • Oversee the annual Sock Campaign and Giving Day Ambassador program
  • Collaborate with teammates and cross-functional colleagues to carry out designated duties and responsibilities
  • Work with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations

Requirements

  • Bachelor's degree in nonprofit management, communications, business, marketing, or comparable field
  • Progressive experience in fundraising, nonprofits, or marketing
  • Demonstrated understanding of direct mail and digital fundraising technologies and best practices
  • Demonstrated experience simultaneously executing multiple deliverables with differing timelines
  • Demonstrated quantitative and analytical skills to quickly and accurately evaluate fundraising campaign effectiveness

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity.



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