Senior Annual Giving Strategist
3 weeks ago
About the Role
The Senior Annual Giving Strategist will play a key role in developing and implementing strategies to achieve donor growth goals for the Commonwealth of Virginia. This role will work closely with the Annual Giving team to plan and execute broad-based campaign types, including direct mail, email, SMS, crowdfunding, and digital micro campaigns. The successful candidate will have a strong understanding of direct mail and digital fundraising technologies and best practices.
Key Responsibilities
- Develop and implement strategies to achieve donor growth goals
- Work closely with the Annual Giving team to plan and execute broad-based campaign types
- Collaborate with cross-functional colleagues to carry out designated duties and responsibilities
- Oversee the annual Sock Campaign and Giving Day Ambassador program
- Collaborate with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations
Requirements
- Bachelor's degree in nonprofit management, communications, business, marketing, or comparable field
- Progressive experience in fundraising, nonprofits, or marketing
- Demonstrated understanding of direct mail and digital fundraising technologies and best practices
- Demonstrated experience simultaneously executing multiple deliverables with differing timelines
- Demonstrated quantitative and analytical skills to quickly and accurately evaluate fundraising campaign effectiveness
Preferred Qualifications
- Demonstrated experience with digital or crowdfunding platforms
- Demonstrated knowledge of CRM solutions such as Blackbaud CRM
- Demonstrated familiarity of direct response marketing, digital marketing, email, SMS, social media/digital advertisement, or other emerging fundraising practices
- Demonstrated experience managing projects from ideation to implementation to analysis
- Demonstrated experience working both independently and effectively across teams to achieve a common goal
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity.
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