Senior Marketing and Communications Director

4 weeks ago

Milwaukee, Wisconsin, United States Mortenson Full time

Job Summary

Mortenson is seeking an experienced Marketing and Communications Manager to play a key role in the growth of our business. This individual will collaborate with group leadership, construction teams, business development teams, and centralized marketing resources to create compelling proposals, develop celebratory team member and project stories, and other impactful marketing content that helps us win work and promote our brand within the Milwaukee and Greater Wisconsin market.

Responsibilities

  • Collaborate with work acquisition leaders to establish content calendars, set goals and deadlines, and ensure your team meets established goals.
  • Produce a variety of stories, posts, emails, and presentations that attract and retain customers.
  • Responsible for the creation, development, and production of differentiated communication tools, such as infographics and customer presentations, to provide a competitive advantage leading to the acquisition of new business.
  • Provide oversight and/or facilitate the entire proposal and content creation processes, including scheduling marketing resources, collaborating with business development and operations leaders, and producing and approving final deliverables on time with a high degree of quality.
  • Facilitate meetings with marketing coordinators, business development, design phase managers, construction executives, and operations group leaders to develop proposals that address target audience requirements and separate us from the competition.
  • Act as the principal editor on all proposals; develop and implement a structured review process of all proposal efforts.
  • Guide team in refining a strategy to consistently follow best practices for the proposal process and content, which involves acting as a consultant/facilitator from pre-proposal to presentation stages.
  • Apply targeted marketing and sales principles to the proposal process in order to deliver creative solutions that meet or exceed customer expectations.

Management

  • Develop the marketing strategy and implementation plan, collaborating with business development and group leadership for budgets and timelines; accountable for executing the plan, measuring results, and making adjustments throughout the year.
  • Manage the career development for two team members.
  • Assume ownership of overall team success and lead team members by example, offer effective coaching and feedback, and effectively manage performance.
  • Ensure your team workloads are properly balanced and meeting the group's objectives.
  • Identify process issues affecting the completion of assigned tasks.
  • Appropriately manage your resources for building, managing, and communicating the content calendar and integrated campaigns to executives and subject matter experts.
  • Partner with team to deliver the right message to the right customers at the right time.
  • Optimize marketing budget across mediums, identify highest and best use, and leverage internal and external resources to achieve business development objectives.

Brand Awareness and Content Creation

  • Learn our customers and their industries to ensure all work product reflects the customer's language and resonates with the target audience.
  • Generate insights for thought leadership and brand building strategies that distinguish Mortenson from competition and cut through industry noise to reach targeted customers and projects well in advance of RFPs (ideation, creative, distribution, measurement).
  • Deliver content that drives action across a variety of mediums and formats (website, newsroom, leave-behinds, reports, video, email, infographics, mailers, postcards, presentations, social media, and more).
  • Oversee any outside resources necessary for public relations and communications.
  • Ensure all stakeholders and subject matter experts are aligned and ready to meet the production schedule.
  • Be the guardian of brand voice and style, ensuring consistency across every touchpoint and leverage company best practices, templates, tools, and other support available.

Project Level Support

  • Collaborate with customer marketing teams on project-level marketing and serve as a resource for marketing materials, ideas, and support to build excitement and awareness around high-profile projects.

Qualifications

  • Competency in identifying and developing key messaging and quantifying value to our customers.
  • Demonstrated proficiency in writing content for business-to-business audiences.
  • Experience managing team performance, team member career progression, setting development goals, and ensuring professional growth and career satisfaction.
  • Agility to lead a fast-paced team; adept at organizing, tracking, and delivering multiple assignments at once.
  • Can-do approach and responsiveness to team member and BD needs.
  • Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the customer's mindset; develop accurate and cohesive narratives.
  • Strong ability to create PowerPoint messages and visuals; sharp visual organization of information to quickly convey core messages.
  • Adaptive, effective communication and interpersonal skills with those of diverse organizational levels and backgrounds.

Skill Preferences

  • Experience in a professional services industry (versus product companies).
  • Proficiency in Microsoft Word, Excel, Outlook.
  • Proficiency in Adobe Creative Suite with a good understanding of graphic layout and visual hierarchy.
  • Experience in OneNote.
  • Experience with best practices in writing for digital mediums and working with digital asset management tools.

Education and Experience Requirements

  • Bachelor's degree in Communications Studies, Technical & Scientific Communications, Journalism, Marketing, or a related field.
  • Minimum of seven years of experience in business development, marketing, B2B writing, content marketing, or sales enablement.

What We Offer

  • Stability with a 70-year-old family corporation that serves diversified markets.
  • The chance to work in a fast-paced, stable business with experienced industry leaders.
  • Robust suite of benefits including affordable, premium medical and dental insurance.
  • Paid sabbaticals.
  • 401k match.
  • Industry-leading parental leave policies and family planning/fertility benefits.
  • Employee giving match.
  • Modern office and fully-stocked kitchen with snacks, beverages, and coffee drinks.
  • Team outings to sports games, happy hours, and more.

Mortenson is an EOE/Affirmative Action/M/F/Veteran/Disabled employer.

Visa sponsorship is not offered for this position.

Mortenson reserves the right to hire any individual without legal or financial obligation on unwanted solicitations.

No agency emails, calls, or solicitations are accepted without a valid agreement.

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