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Senior Marketing and Communications Director

1 month ago

Milwaukee, Wisconsin, United States M. A. Mortenson Full time
Marketing and Communications Leader

At M. A. Mortenson, we are seeking an experienced marketing leader to play a key role in the growth of our business. This individual will collaborate with group leadership, construction teams, business development teams, and centralized marketing resources to create compelling proposals, develop celebratory team member and project stories, and other impactful marketing content that helps us win work and promote our brand within the Milwaukee and Greater Wisconsin market.

Responsibilities:
  • Establish content calendars, set goals and deadlines, and ensure your team meets established goals.
  • Produce a variety of stories, posts, emails, and presentations that attract and retain customers.
  • Collaborate with business development and operations leaders to develop proposals that address target audience requirements and separate us from the competition.
  • Act as the principal editor on all proposals; develop and implement a structured review process of all proposal efforts.
  • Guide team in refining a strategy to consistently follow best practices for the proposal process and content.

Management:
  • Develop the marketing strategy and implementation plan, collaborating with business development and group leadership for budgets timelines.
  • Manage the career development for two team members.
  • Assume ownership of overall team success and lead team members by example, offer effective coaching and feedback, and effectively manage performance.

Brand Awareness + Content Creation:
  • Learn our customers and their industries to ensure all work product reflects the customer's language and resonates with the target audience.
  • Generate insights for thought leadership and brand building strategies that distinguish Mortenson from competition and cut through industry noise to reach targeted customers and projects well in advance of RFPs.