Digital Marketing Strategist

2 days ago


Olympia, Washington, United States Cribl, Inc Full time
About the Role

Cribl, Inc is seeking a Digital Marketing Manager to lead the creation and execution of our webinar and demo calendar. As a key member of the Revenue Marketing team, you will plan and deliver compelling digital moments through the funnel for our audience segments, driving the interlock between campaigns and content contributors across Marketing.

Key Responsibilities
  • Lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights of what works and what doesn't.
  • Be a webinar and digital events subject matter expert, advising on latest best practices and benchmarking against our current and adjacent categories.
  • Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines.
  • Manage the end-to-end implementation across program build and promotion for both webinars and content syndication.
  • Proactively plan for live or on-demand webinars per quarter and support post-event activation via webinar syndication and curating/repurposing webinar content for other demand channel activations.
  • Evaluate and evolve our webinar program strategy to support the optimum mix of channel content with the goal of proactively planning the webinar calendar at least a quarter out in order to maximize opportunity for greatest impact.
  • Present pipeline and revenue impact of ongoing programs and leverage these data points to enhance program strategy.
What You'll Love About This Role

Cribl is a serious company that doesn't take itself too seriously, and we're looking for people who love to get stuff done and laugh a bit along the way. As a remote-first company, we believe in empowering our employees to do their best work, wherever they are.



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