Digital Marketing Manager

2 weeks ago

Olympia, United States Cribl, Inc Full time

----Job Description---- Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit along the way. We're growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity. Why you'll love this role: Cribl is looking for a digital & demand generation specialist to own the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers, helping them to understand approaches to their problems, find solutions and realize the full potential of Cribl's products. You'll be a key member of the Revenue Marketing team, planning out and delivering compelling digital moments through the funnel for our audence segments - driving the interlock between campaigns and content contributors across Marketing. All ultimately resulting in happy cusotmers, impacting the pipeline, and winning business to contribute to our continued growth story. As an active member of our team, you will: * Lead the creation and execution of Cribl's webinar and demo calendar based on data-driven insights of what works and what doesn't, working with stakeholders to ideate and develop content inline with this guidance and to have the greatest pipeline impact. * Be a webinar and digital events subject matter expert - advising on latest best practices, benchmarking against our current and adjacent categories, running test-and-learn initiatives, influencing and driving our content strategy to create a compelling roadmap of activities that inspires greater learning, while driving engagement and greater product intent. * Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines to maintain a regular cadence of live and on-demand programming. * Manage the end-to-end implementation across program build and promotion for both webinars and content syndication (with Marketing Operations, Web, Advertising, Channel, Sales, External Vendors, etc..) including in-flight review and optimizations * Proactively plan for 12 - 15 live or on-demand webinars per quarter and support post-event activation via webinar syndication and curating/repurposing webinar content for other demand channel activations (web, ads, social, etc) * Evolve our webinar program strategy to support the optimum mix of channel content (customer stories, use cases, thought leadership, etc..) with the goal of proactively planning the webinar calendar at least a quarter out in order to maximize opportunity for greatest impact. * Moderate webinars/demos (facilitating speakers with questions, polls, audience engagement, etc..) with the opportunity to enhance your own digital presence * Cultivate a feedback loop by sharing post-event reporting to marketing &sales and creating follow-on messaging and materials to support enablement as necessary * Program reporting - regular program analysis and briefings; presenting pipeline and revenue impact of ongoing programs and leveraging these data points to enhance program s To view the full job description, click here ----Company Information---- Use Pre-Filled Information

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