Digital Advertising Manager

3 weeks ago

New York, New York, United States The Estee Lauder Companies Full time

Job Title: Online Display Advertising Manager

Job Summary:

The Estee Lauder Companies is seeking a highly skilled Online Display Advertising Manager to join our team. As a key member of our Global Online function, you will play a crucial role in developing and executing effective display advertising strategies for our assigned retailer account.

Responsibilities:

  • Create comprehensive on-site display advertising campaign plans for multiple ELC brands.
  • Collaborate with cross-functional teams to align campaign strategies with overall brand objectives.
  • Ensure that advertising assets are adapted appropriately for various campaigns and platforms.
  • Collaborate with creative teams to develop impactful and visually compelling assets.
  • Execute display advertising campaigns and monitor campaign performance, implementing optimization strategies to maximize effectiveness.
  • Generate regular reports on the performance of advertising campaigns, providing insights and recommendations for improvement.
  • Collaborate with cross-functional teams to ensure accurate and comprehensive reporting.
  • Manage advertising budgets effectively to ensure optimal utilization and adherence to financial targets.
  • Provide recommendations for budget adjustments based on campaign performance.
  • Stay abreast of industry trends and best practices in online display advertising.
  • Implement innovative and cutting-edge strategies to enhance campaign performance.

Requirements:

  • 5 years of experience in online display advertising, preferably in the beauty, fashion, or CPG industry.
  • Bachelor's degree in marketing, advertising, business, or a related field.
  • Proficiency in using advertising platforms and tools (e.g., Google Ads, Display & Video 360, AdRoll).
  • Experience managing display advertising for an ecommerce business on the Amazon platform.
  • A proven track record of planning successful display advertising campaigns on Amazon, analyzing campaign performance data, and reporting campaign performance.
  • Analytical mindset with the ability to derive actionable insights from campaign data.
  • Creative thinking and the ability to contribute innovative ideas to campaign development.
  • Proven track record of developing and executing successful display advertising campaigns.
  • Strong understanding of ad tech platforms, programmatic advertising, and campaign optimization techniques.
  • Excellent project management and communication skills.

What We Offer:

The Estee Lauder Companies offers a competitive salary range of $85,000 to $139,600, depending on experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan. We also offer a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.

Equal Opportunity Employer:

The Estee Lauder Companies is an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is our policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

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