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Senior Digital Advertising Account Manager

1 month ago

New York, New York, United States Amazon Full time
Job Description

Amazon Advertising operates at the intersection of advertising and e-commerce, offering a rich array of media solutions across its mobile and desktop websites, proprietary devices, and the Amazon Programmatic Demand Side Platform.

We are seeking a highly motivated Account Manager who is passionate about helping our advertisers make effective, analytically driven marketing decisions.

As an Account Manager, you will be someone with strong analytical reasoning and problem-solving skills. You will dive deep into data to understand trends, clearly communicate the 'why' behind results, and make actionable recommendations to internal and external partners.

You will be strategic in your use of Amazon's proprietary data and provide personalized campaign and targeting recommendations that meet your customer's business goals.

This role is highly collaborative, working across Creative, Sales, Product, and External Teams.

Key Responsibilities
  • Become a knowledgeable partner on Amazon Advertising solutions.
  • Develop annual brand and media strategies for growth based on overall advertiser goals and objectives.
  • Develop campaign strategies and audience targeting recommendations per brand and product line.
  • Evaluate KPIs and optimize campaign performance using a data-driven approach.
  • Perform in-depth data analysis to deliver actionable insights and recommendations that influence short-term and long-term digital media strategy.
  • Educate advertisers on performance metrics, insights, and how to achieve greater results on Amazon.
  • Work cross-functionally with sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction.
Basic Qualifications
  • Bachelor's degree required.
  • 5+ years of experience in digital advertising, product marketing, consulting, business development, and/or other customer-facing roles.
  • Experience with digital media/marketing strategy, data analysis, and data analytics and visualization.
  • Success in optimizing products and services based on client needs.
  • Strong proficiency in Microsoft Excel.
  • Demonstrated success working with cross-functional teams and building strong relationships internally and externally.
Preferred Qualifications
  • Bachelor's degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business; MBA is a plus.
  • Experience in digital or hospitality marketing.
  • Experience in Omni-channel Marketing, display, online video, or over-the-top (OTT).
  • Media planning capabilities.
  • Adept at solving problems that span business and technology.
  • Influence process improvement that scales broadly; inventing and simplifying within existing processes.
  • Excellent organizational, interpersonal, and communication (written and verbal) skills.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit our website.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,200/year in our lowest geographic market up to $150,100/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. This position is eligible for variable pay via a sales compensation plan. These plans pay according to achievement level against sales targets and/or business objectives.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit our website.