Digital Advertising Associate

3 weeks ago


New York, New York, United States Mediabrands Worldwide, Inc. Full time
Job Title: Digital Advertising Associate

Job Summary:

We are seeking a highly motivated and detail-oriented Digital Advertising Associate to join our team at Mediabrands Worldwide, Inc. As a Digital Advertising Associate, you will be responsible for developing a strong working relationship with the media sales community, performing ongoing health checks, and pulling data to format reports.

Responsibilities:

* Develop a strong working relationship with the media sales community to become the point person for day-to-day needs and account maintenance for all active campaigns
* Perform ongoing health checks, including URL audits, keyword audits, search query reports, and flagging issues to the Search Manager as they arise
* Pull data, format reports, and serve as a resource in gathering and distributing research around the industry or clients
* Work with Search Engine Reps to implement new tactics to improve the performance of clients' advertising
* Maintain detailed files of all pertinent records relevant to clients' business with Mediabrands
* Become proficient with 3rd party ad-serving, tracking, and analytic systems to accurately input media plan details and launch campaigns
* Brainstorm and research targeting and copy ideas for specific campaigns
* Use research tools to develop a profile of the target audience, including their search and online behaviors, and work closely with the Media team to understand and track all pertinent campaign information

Requirements:

* Ample experience in advertising or interactive media (internship experience included)
* Strong interpersonal skills, including clear communication skills and a positive attitude
* Strong organizational skills, attention to detail, and accuracy when working with numbers (solid math skills)

About Us:

At Mediabrands Worldwide, Inc., we are committed to fostering a culture of inclusion and belonging. We take pride in our responsibility to our clients, communities, and to each other. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

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