Area Director, Business Development

5 days ago

Seattle, Washington, United States Kindred Hospital Seattle - First Hill Full time
Job Summary

As a key member of our team, the Area Director, Business Development will be responsible for driving sales and marketing initiatives to achieve business objectives for our assigned market. This role will align market strategies with regional goals, utilizing market intelligence, data, and metrics to create effective market strategies. The successful candidate will provide leadership, support, mentorship, coaching, and accountability to a team of clinical liaisons to enable their assigned hospital to meet business objectives related to admissions, revenue, financial, and census goals.

Essential Functions
  1. Leads and manages the sales and marketing training, management, tracking, motivation, and planning for those hospitals within their market.
  2. Ensures that all sales management tools are utilized by each clinical liaison within their market.
  3. Provides market business growth through active participation in sales contacts and relationship development activities.
  4. Provides the expertise to successfully analyze market admission potential and strategies through the utilization of Med Par, Meditech tracking, admission, and referral patterns, and other industry-standard statistical information.
  5. Responsible for setting monthly revenue target goals and expectations for each clinical liaison, ensuring that these goals meet the budgeted operational requirements of the hospital(s) within their market.
  6. Responsible for leading the development of strategic marketing plans for each clinical liaison on their team.
  7. Conducts Morning Conversion Calls to align daily with operations and clinical leadership at each hospital to meet operational financial objectives.
  8. Participates in interviewing and hiring process of new sales positions within their market.
  9. Assesses performance of sales and marketing staff in implementing marketing plans and achieving monthly targeted goals.
  10. Holds sales team accountable for results and provides corrective actions as necessary.
  11. Ensures that all new marketing positions participate in the marketing orientation process.
  12. Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.
Knowledge/Skills/Abilities/Expectations
  • Approximate percent of time required to travel: Daily
  • Must read, write, and speak fluent English
  • Must have good and regular attendance
  • Performs other related duties as assigned
Qualifications
  • Education: Bachelor's degree in a related field strongly preferred
  • 8+ years of sales leadership experience in a related field may be considered
  • Licenses/Certification: Valid driver's license is required
  • Clinical licensure (RN, LPN/LVN, RT) preferred
  • Experience: Minimum of five (5) years of experience in healthcare/post-acute marketing, sales, and business development; with experience specifically in LTACH strongly preferred
  • Management and leadership experience over a sales team preferred
  • Formal sales training preferred
  • Demonstrated understanding of Medicare, Medicaid, and other payers as related to LTACH benefits
  • Demonstrated competence in strategic business planning and design of marketing initiatives
  • Proven record of success
Compensation

$98,000 - $135,000 plus monthly bonus

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