Multimedia Sales Manager

21 hours ago


Fort Wayne, Indiana, United States Gray Television Full time
About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.

We strive for excellence by upgrading to the latest technology and seeking new ways to stay on top in our markets. Our focus is on training and development of the best and brightest employees in the business.

Job Summary:

WPTA Television, Inc., the ABC, NBC, CW, and MyTV affiliates in Fort Wayne, IN, is seeking a dynamic team-oriented, innovative, motivated Multimedia Sales Manager with excellent professional leadership skills, trainer/coaching ability, good communication skills, and creative ability with digital and broadcast skills to grow our local sales efforts.

The Multimedia Sales Manager is responsible for leading a team, monitoring key station accounts, providing a solid resource before and after the sale, and building strong client relationships through exceptional campaign management, optimization, performance, and client satisfaction.

This position works with the Director of Sales on business development for the station, specifically championing digital and new local direct sales.

The successful candidate will work closely with local businesses and media Executives, and is a key team player. The Multimedia Sales Manager should provide unique marketing solutions and innovative revenue ideas and will be responsible for achieving the station's digital and local advertising budgets.

The successful individual must be proficient with current digital marketing trends, products, and solutions. The successful candidate will serve as coach and advisor to the local sales team and advertisers.

Duties and Responsibilities:

  • Drive digital and linear revenue growth and ensure all budgets and goals are met or exceeded with a focus on new local direct business.
  • Provide digital and broadcast training and support to the sales team.
  • Build and implement strategies that achieve client goals.
  • Assist Media Executives in presenting and closing business, and serve alongside the sales team after the sale.
  • Develop sales presentations and collateral using up-to-date research materials.
  • Maintain campaign tracking, delivery, and reporting to ensure campaign success.
  • Oversee digital pricing and revenue forecasting.
  • Promote a winning, positive culture, and be a positive team player.
  • Ability to work in a collaborative space as a partner/consultant and be seen in the industry as an expert in advertising with Media Executives and advertisers.
  • Work in tandem with the Director of Sales on revenue generation strategy and forecasting.
  • Oversight of all digital sales products, creative, inventory management, and pricing strategies.

Qualifications and Requirements:

  • Strong leadership skills, highly organized, problem solver, and able to multitask in an extremely fast-paced environment.
Must have the ability to work independently and manage time efficiently and effectively. Comfortable holding team members accountable to their budgets and goals while helping them achieve success and grow. Ability to translate and communicate problems into opportunities. Ability to manage multiple projects, manage time wisely, and prioritize projects and people. Strong computer skills, presentation experience, proficiency in Microsoft Suite (PowerPoint, Excel, Word, etc.), social media, targeted email, Streaming TV, Streaming audio, targeting knowledge. The ideal candidate would have a minimum of two years of digital and broadcast sales experience. Bachelor's Degree in marketing/advertising/digital advertising or similar field is preferred but not required. All candidates must have a valid driver's license and good driving record. If you feel you're qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. WPTA-TV/Gray Media is a drug-free company. Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

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