Senior Manager of Organic Social Media

2 weeks ago


San Francisco, California, United States 816 GPS Services, Inc. Full time

Position Overview:

816 GPS Services, Inc. is seeking a Senior Manager of Organic Social Media and Influencer Engagement to join our dynamic team. In this pivotal role, you will spearhead the formulation and implementation of comprehensive social media and influencer marketing initiatives aimed at amplifying our brand's visibility and influence. You will collaborate closely with various teams to define and execute our social media strategies, oversee daily operations, and analyze campaign performance metrics. Furthermore, you will partner with both internal and external stakeholders to craft compelling content and messaging that resonate with our brand objectives.

Key Responsibilities:

  • Design and execute content and messaging strategies tailored for social media and influencer initiatives.
  • Oversee the onboarding and briefing processes for influencers participating in campaigns.
  • Work in conjunction with cross-departmental teams to ensure seamless campaign execution.
  • Monitor and analyze campaign performance metrics, making adjustments to enhance outcomes based on established goals.
  • Conduct research to uncover new avenues for social and experiential content creation.
  • Supervise influencer activities to safeguard brand integrity and mitigate potential risks.

Qualifications:

  • A minimum of 8 years of experience in marketing, with at least 5 years focused on social media and influencer marketing.
  • Demonstrated experience in team leadership and cross-functional collaboration.
  • Proven ability to drive transformation within a multifaceted organization.
  • Exceptional communication and interpersonal abilities.
  • A proactive mindset with strategic acumen.
  • A genuine enthusiasm for the retail sector.


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