SMB Lead Ads Product Marketing Manager

1 week ago

New York, New York, United States Tik Tok Full time
About the Role

We are seeking an experienced Product Marketing Manager to join our Monetization Product team, focused on building products that enable small to medium-sized advertisers on TikTok's ad platform.

Responsibilities
  • Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
  • Conduct in-depth customer interviews to understand their needs, challenges, and preferences, and translate these insights into actionable strategies.
  • Utilize data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process, and employ this data to inform and enhance go-to-market strategies.
  • Collaborate with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
  • Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.
Qualifications
  • 5+ years of professional experience in product marketing, product development, or related fields, with experience in advertising and the SMB segment a plus.
  • Demonstrated ability to take ownership of projects, show resilience, and work well with ambiguity.
  • Strong written and verbal communication skills, with the ability to influence others without authority.
  • Strong expertise in data analytics tools like SQL, with the ability to draw actionable insights independently.
About Us

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We are passionate about inspiring creativity and bringing joy, and we hope you are too.

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