CRM Manager, Mobile Marketing Specialist

4 weeks ago


Denver, Colorado, United States Alterra Mountain Company Full time
Job Description

Alterra Mountain Company is seeking a highly skilled CRM Manager, Mobile to lead and execute multi-channel CRM initiatives with a focus on mobile marketing. The successful candidate will be responsible for developing and maintaining the Customer Journey Road Map, ensuring mobile messaging is optimized for delivering personalized, timely, and relevant 1-to-1 communications.

Key Responsibilities
  • Lead and execute CRM strategies focused on mobile messaging (SMS, push notifications, in-app) to drive incremental guest visitation and sales.
  • Develop and maintain the Customer Journey Road Map, ensuring mobile messaging is optimized for delivering personalized, timely, and relevant 1-to-1 communications.
  • Own and manage the direct marketing strategy and execution of the season pass program, with a focus on mobile messaging channels (SMS and push) in addition to email and other direct channels.
  • Manage mobile messaging requests from key stakeholders and incorporate them into the overall CRM marketing calendar, ensuring mobile-first campaign approaches.
  • Collaborate with other CRM team members to develop robust A/B testing strategies specifically for mobile messaging, assisting in the execution and performance evaluation to continuously optimize mobile CRM campaigns.
  • Work closely with cross-functional teams to align mobile messaging strategies with broader company goals and drive results through CRM and mobile digital initiatives.
  • Manage and mentor 1-2 direct reports, providing guidance and support to enhance their skills in mobile messaging and CRM strategies.
  • Promote and foster a “learning culture” by staying current with mobile messaging innovations and industry best practices to shape future mobile-first strategies and plans.
Requirements
  • 5-7 years of experience in strategic design and implementation of measurable marketing programs.
  • Strong technical skill with a proven ability to quickly learn and adapt to new technologies.
  • Proven leadership and team oversight resulting in high performance.
  • Demonstrated ability to design and execute seamless, integrated campaigns across multiple channels, including email, SMS, push notifications, in-app messaging, etc.
  • Strong understanding of mobile marketing best practices, including segmentation, automation, personalization, and compliance with regulations like TCPA and GDPR.
  • Skilled in using marketing automation platforms (such as Braze, Iterable, or Salesforce Marketing Cloud) to implement coordinated, multi-touch journeys that optimize customer lifecycle stages.
  • Proven ability to analyze campaign performance data across channels, adjust strategies in real time, and continuously improve customer engagement and ROI.
  • Previous experience working with a DMP, CDP, and/or CRM platform.
  • Experience developing data-driven marketing strategies.
  • Ability to work autonomously in a fast-paced environment.
  • Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams.
  • Strong Project Management skills.
  • Excellent communication skills, organizational skills, and detail orientation.
Preferred Qualifications
  • Experience with customer segmentation.
  • Familiarity with resort and leisure industry.
  • Copy writing for mobile messaging experience.
  • Previous experience with IBM Acoustic is a plus.
  • Adobe Experience Platform experience is a plus.
Education Requirements

Bachelor's degree in related field required (marketing, business, business analytics, communications, economics), or equivalent combination of education and experience.


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