Senior Marketing Manager, Lifecycle Experience

4 weeks ago


Denver, Colorado, United States Meru Health Full time
About the Role

We are seeking a Senior Manager, Lifecycle Marketing to join our Denver team at Meru Health. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing strategies that drive engagement, retention, and growth.

Key Responsibilities
  • Develop and execute lead nurture and re-engagement email and SMS campaigns
  • Support A/B testing to optimize messaging and improve open rates, click-through rates, and conversions
  • Design and optimize member journey maps to identify key touchpoints and opportunities for engagement and personalization
  • Partner with product and marketing teams to run experiments along the member journey
  • Leverage data and analytics to measure campaign performance and optimize member engagement strategies
Requirements
  • 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand
  • Experience with email marketing, SMS, and push notification delivery
  • Healthcare experience, ideally within early stage, high growth SaaS, telehealth, or subscription-based business models
  • Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
What We Offer

We offer a competitive salary range of $140,000-$160,000 and a comprehensive benefits package.



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