Senior Marketing Manager, Lifecycle Experience
4 weeks ago
We are seeking a Senior Manager, Lifecycle Marketing to join our Denver team at Meru Health. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing strategies that drive engagement, retention, and growth.
Key Responsibilities- Develop and execute lead nurture and re-engagement email and SMS campaigns
- Support A/B testing to optimize messaging and improve open rates, click-through rates, and conversions
- Design and optimize member journey maps to identify key touchpoints and opportunities for engagement and personalization
- Partner with product and marketing teams to run experiments along the member journey
- Leverage data and analytics to measure campaign performance and optimize member engagement strategies
- 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand
- Experience with email marketing, SMS, and push notification delivery
- Healthcare experience, ideally within early stage, high growth SaaS, telehealth, or subscription-based business models
- Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
We offer a competitive salary range of $140,000-$160,000 and a comprehensive benefits package.
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Senior Marketing Manager, Lifecycle Experience
1 month ago
Denver, Colorado, United States Meru Health Full timeJob Title: Senior Manager, Lifecycle MarketingMeru Health is seeking a Senior Manager, Lifecycle Marketing, to join our Denver team. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing strategies that drive user engagement and retention.About Meru HealthMeru Health is a digital health company that...
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