Marketing Coordinator
4 weeks ago
Plante Moran is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for executing campaign, content, and event strategies across industry and service line verticals. This is a unique opportunity to work with a world-class culture and contribute to the success of our marketing team.
Key Responsibilities
Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
Coordinate and facilitate task execution utilizing a variety of marketing technologies and project management tools.
Aid in coordinating, planning, and implementation around assigned events and sponsorship projects from initiation to reporting.
Maintain relationships with external partners/associations, acting as a point of contact for assigned practice areas.
Negotiate sponsorship benefits, coordinate the activation and renewal of sponsorship programs, and key deliverables.
Create and edit content for marketing campaigns, including writing or editing promotional copy (ads, social, e-mail) as well as image selection.
Support the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
Track success of marketing campaigns and make recommendations for improving results in future campaigns.
Facilitate the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff.
Maintain an expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
Support data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
Traffic workflows for marketing collateral and communications, overseeing edits, requested changes, and approvals.
Requirements
Bachelor's Degree in Marketing, Journalism, Communications, Business Administration, or other related subject area.
At least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
Excellent attention to detail.
A team player and collaborator.
Working knowledge of common software applications and digital tools, such as Microsoft Office, Teams, ON24 platforms, Marketo, and Microsoft Dynamics.
Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
Experience with CRM and marketing automation software a plus.
Limited travel is required with this position.
About Plante Moran
Plante Moran is a relatively jerk-free firm with a world-class culture, consistent recognition as one of Fortune Magazine's '100 Best Companies to Work For,' and an endless array of opportunities. We strive to create a culture where each person feels accepted and valued, and we believe that each person's ultimate potential begins with first acknowledging their inherent dignity. We are committed to a diverse workplace and are an Equal Opportunity Employer.
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