Senior Marketing Manager, Lifecycle Experience

1 day ago


Denver, Colorado, United States Meru Health Full time
Job Title: Senior Manager, Lifecycle Marketing

Meru Health is seeking a Senior Manager, Lifecycle Marketing, to join our Denver team. As a key member of our marketing team, you will be responsible for developing and executing lifecycle marketing strategies that drive user engagement and retention.

About Meru Health

Meru Health is a digital health company that offers a 12-week program to treat mild to severe symptoms of stress, depression, anxiety, burnout, and more. Our program includes scheduled video calls, unlimited chatting with a therapist, and on-demand wellness practices, all from an easy-to-use app.

Your Responsibilities

  1. Nurture leads, convert prospects, and increase customer retention through onboarding and in-product outreaches.
  2. Develop and execute lead nurture/re-engagement email and SMS campaigns, from content creation to analyzing and reporting on opportunities to improve performance and increase LTV.
  3. Support A/B tests in subject lines, creative, and copy tests to improve open rates, click-through rates, and conversions.
  4. Design and optimize member journey maps, identifying key touch points and opportunities for engagement and personalization across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels.
  5. Partner with product and marketing to run experiments along the member journey, using multi-channel communications and effective storytelling.
  6. Collaborate closely with the brand and creative team to ensure all communications appropriately represent the Meru Health brand voice, tone, and overall positioning.
  7. Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency.
  8. Manage and report on lifecycle marketing roadmaps, as well as respective growth marketing KPIs; work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts.

Requirements

  • 10 years of experience in CRM or lifecycle marketing operations for a direct-to-consumer or B2B2C brand.
  • Experience with email marketing, SMS, and push notification delivery.
  • Healthcare experience, ideally within early stage, high growth SaaS, telehealth, or subscription-based business models.
  • Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research.
  • Experience building repeatable processes that scale, improving operations, or driving change management.
  • Experience working cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals.

Compensation: $140,000-$160,000



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