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Senior Marketing Director

1 month ago

Chicago, Illinois, United States Wbez 848 Full time

Marketing and Communications Leadership Opportunity

Wbez 848 is seeking a seasoned marketing and communications leader to drive growth and engagement for our organization. As Chief Marketing Officer, you will be responsible for developing and executing strategies to increase and retain our membership base, while managing a diverse marketing team and internal and external communications.

Key Responsibilities

  • Circulation and Membership Growth
    • Develop and execute strategies to increase and retain our membership base, currently comprising 130,000 members and subscribers.
    • Manage and optimize single-copy sales for our publications.
  • Subscriber Acquisition and Retention
    • Implement sophisticated subscription marketing and recurring revenue business models.
    • Utilize direct mail, email marketing, paid media, and paid social channels for subscriber acquisition.
    • Develop pricing and packaging strategies to enhance subscriber value and drive revenue growth.
  • Marketing Leadership
    • Oversee the marketing team, providing direction, mentorship, and support to achieve strategic goals.
    • Guide brand building, brand identity, and strategic positioning initiatives to strengthen our brand portfolio.
    • Collaborate with cross-functional teams to ensure cohesive and effective marketing campaigns.
  • Communication Management
    • Lead the head of internal and external communications to ensure clear, consistent, and compelling messaging across all platforms.
    • Foster strong relationships with media, stakeholders, and the community to enhance our visibility and reputation.
  • Leadership
    • Team-building: recruiting, training, managing, and nurturing marketing and comms staff through goal setting, mentorship, evaluation, and recognition.
    • Advisor: acting as a trusted advisor to the CEO and contributing as a member of the leadership team on the development and implementation of strategic marketing and brand-building campaigns and membership growth.

Requirements

  • Proven experience in a senior marketing role, preferably within the media or publishing industry.
  • In-depth understanding of subscription marketing, recurring revenue business models, and subscriber acquisition methods.
  • Demonstrated success in direct mail, email marketing, paid media, and paid social campaigns.
  • Strong expertise in pricing and packaging strategies.
  • Exceptional leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Strategic thinker with a passion for brand building and market positioning.

How to Apply

To apply for this position, please visit our website at Wbez 848. We look forward to hearing from you.