Paid Search Marketing Specialist

3 weeks ago


St Louis, Missouri, United States Drive Social Media Full time
Drive Social Media is seeking a skilled Paid Search Marketing Specialist to join our dynamic Web & Search Team. In this role, you will manage and optimize paid search, display, and social media advertising campaigns. Collaborating closely with cross-functional teams, you will ensure seamless integration of marketing efforts across multiple channels while driving campaign success.

Key Responsibilities:

* Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
* Minimize ad spend waste by coordinating with internal marketing teams (social, email, PPC) to avoid audience overlap and ensure cohesive campaign strategies.
* Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels (PPC, social, email) and adjust strategies accordingly.
* Implement automated bidding strategies and reporting tools (e.g., Google Ads scripts) to improve campaign efficiency and save time.
* Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
* Use Excel, Tableau, or PowerBI to analyze campaign KPIs (CTR, CPC, CPA, ROI) and generate actionable insights for strategy optimization.

Requirements:

* Bachelor's degree in business, marketing, data analytics, or a related field.
* 2+ years of experience in PPC management, data analysis, and campaign optimization.
* Advanced Excel skills with the ability to create complex reports and analyze large datasets.
* Experience with Google Ads, Bing Ads, and other paid advertising platforms.
* Proficient in Google Analytics and other web analytics tools for tracking and reporting.
* Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
* Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
* Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
* Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
* Experience with conversion rate optimization (CRO) and A/B testing.
* Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
* Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
* Experience with competitor research and benchmarking to inform campaign strategies.
* Google Ads or Bing Ads certification is highly preferred.

Why Drive Social Media?

At Drive Social Media, we pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners. We've been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google. Come join our 200+ employees at AdWeek's Fastest Growing Agency, Inc. 5,000's six-time award winner, and we've also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.

Benefits:

* Eligible for full health, dental, vision benefits within the first 90 days of employment
* Drive pays 100% of premiums for STD, LTD, and Life Insurance
* 401k with up to a four percent match after your first full year at Drive
* Agile and fast-paced environment
* Our office is located at 906 Olive St. with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute

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