Paid Search Marketing Specialist
3 weeks ago
Key Responsibilities:
* Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
* Minimize ad spend waste by coordinating with internal marketing teams (social, email, PPC) to avoid audience overlap and ensure cohesive campaign strategies.
* Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels (PPC, social, email) and adjust strategies accordingly.
* Implement automated bidding strategies and reporting tools (e.g., Google Ads scripts) to improve campaign efficiency and save time.
* Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
* Use Excel, Tableau, or PowerBI to analyze campaign KPIs (CTR, CPC, CPA, ROI) and generate actionable insights for strategy optimization.
Requirements:
* Bachelor's degree in business, marketing, data analytics, or a related field.
* 2+ years of experience in PPC management, data analysis, and campaign optimization.
* Advanced Excel skills with the ability to create complex reports and analyze large datasets.
* Experience with Google Ads, Bing Ads, and other paid advertising platforms.
* Proficient in Google Analytics and other web analytics tools for tracking and reporting.
* Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
* Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
* Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
* Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
* Experience with conversion rate optimization (CRO) and A/B testing.
* Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
* Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
* Experience with competitor research and benchmarking to inform campaign strategies.
* Google Ads or Bing Ads certification is highly preferred.
Why Drive Social Media?
At Drive Social Media, we pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners. We've been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google. Come join our 200+ employees at AdWeek's Fastest Growing Agency, Inc. 5,000's six-time award winner, and we've also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.
Benefits:
* Eligible for full health, dental, vision benefits within the first 90 days of employment
* Drive pays 100% of premiums for STD, LTD, and Life Insurance
* 401k with up to a four percent match after your first full year at Drive
* Agile and fast-paced environment
* Our office is located at 906 Olive St. with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute
-
Paid Search Specialist
4 weeks ago
St Louis, Missouri, United States Drive Social Media Full timeJob Title: Paid Search SpecialistWe are seeking a skilled Paid Search Specialist to join our dynamic Web & Search Team. In this role, you will manage and optimize paid search, display, and social media advertising campaigns.Key Responsibilities:Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and...
-
Paid Search Strategist
4 weeks ago
St Louis, Missouri, United States Drive Social Media Full timeDrive Social MediaDrive Social Media is a leading advertising technology company that has been at the forefront of the industry's growth. With a strong focus on delivering exceptional results for our partners, we have developed a cloud-based advertising management platform that streamlines campaign execution and enhances transparency.Job Title: Paid Search...
-
Search Engine Optimization Specialist
4 weeks ago
St Louis, Missouri, United States Enterprise Mobility Inc Full timeJob Title: Search Engine Optimization SpecialistEnterprise Mobility Inc is seeking a highly skilled Search Engine Optimization Specialist to join our team. As a key member of our Performance Marketing team, you will be responsible for developing and implementing search engine optimization strategies to maximize traffic and revenue across our website...
-
Marketing Client Strategist
3 weeks ago
St Louis, Missouri, United States Jairus Marketing Full timeWe are seeking a highly skilled Marketing Client Strategist to join our Client Success team at Jairus Marketing. As a key member of our team, you will be responsible for leading client strategy, facilitating project execution, and supporting the client relationship.The ideal candidate will have a minimum of 1-3 years of B2B Agency experience and be familiar...
-
Digital Marketing Strategist
4 weeks ago
St Louis, Missouri, United States Abstrakt Marketing Group Full timeAs a key member of the Abstrakt Marketing Group team, you will play a vital role in driving the success and growth of our clients.The ideal candidate will be responsible for developing innovative and effective SEO strategies to enhance the rank and performance of our client sites.Day-to-day responsibilities will involve collaborating closely with Account...
-
Marketing Account Manager
4 weeks ago
St Louis, Missouri, United States Jairus Marketing Full timeJob Title: Marketing Account ManagerWe are seeking a highly motivated and experienced Marketing Account Manager to join our team at Jairus Marketing. As a key member of our Client Success team, you will be responsible for managing client relationships, developing and executing marketing strategies, and driving business growth.Key Responsibilities:Manage...
-
Email Marketing Specialist
4 weeks ago
St Louis, Missouri, United States Conexess Full timeJob Title: Email Marketing SpecialistAbout the Role:Conexess is a full-service staffing firm offering contract, contract-to-hire, and direct placements. We are currently aiding a large healthcare client in their search for an Email Marketing Specialist. This is a long-term opportunity with a competitive compensation package.Responsibilities:Develop and...
-
Marketing Operations Manager
4 weeks ago
St Louis, Missouri, United States Jairus Marketing Full timeAbout Jairus MarketingWe're a rapidly growing, completely remote organization with team members in 12 different states. Our team is dedicated to serving our clients to the best of our abilities.Job SummaryWe're seeking an experienced Account Manager to join our Client Success team. As an Account Manager, you'll be responsible for leading client strategy,...
-
Marketing Specialist
4 weeks ago
St Louis, Missouri, United States Seronda Network Full timeMarketing Role at Seronda NetworksAt Seronda Networks, we're seeking a skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and executing promotional campaigns that increase brand awareness and drive engagement with our target audience. This role offers the opportunity to showcase your creativity...
-
Senior Business Growth Specialist
3 weeks ago
St Louis, Missouri, United States Abstrakt Marketing Group Full timeUnlock Your Potential as a Senior Business Growth SpecialistAt Abstrakt Marketing Group, we're on a mission to revolutionize the way businesses grow and thrive. As a Senior Business Growth Specialist, you'll play a pivotal role in driving our success by building and maintaining strong relationships with our business partners. This is an exciting opportunity...
-
Paid Ads Director
4 weeks ago
St Louis, Missouri, United States Rankings Full timeJob Title: Paid Ads DirectorThis role will oversee the development and implementation of our clients' paid advertising strategies, driving brand awareness and traffic across multiple digital platforms.Key Responsibilities:Lead a team of paid ad professionals, including hiring, training, and performance managementFoster a collaborative and innovative team...
-
Marketing Specialist
4 weeks ago
St Louis, Missouri, United States Build-A-Bear Full time{"h1": "Local Marketing Specialist Job Description"} At Build-A-Bear, we're seeking a skilled Local Marketing Specialist to drive foot traffic to our corporate locations. This role will develop, implement, and evaluate local and mall marketing initiatives, leading marketing efforts for store grand openings, remodels, and closures. Key...
-
Social Media Marketing Specialist
4 weeks ago
St Louis, Missouri, United States Schroeder & Tremayne, Inc. Full timeJob Title: Social Media Marketing SpecialistCompany: Schroeder & Tremayne, Inc.Location: St. Louis, MODepartment: eCommerceBrand: S&T Inc.Position Status: Full TimeWe are seeking a highly skilled Social Media Marketing Specialist to join our eCommerce team. The ideal candidate will have a strong background in social media marketing, with a focus on creating...
-
Marketing Specialist
2 months ago
St Louis, Missouri, United States Build-A-Bear Full timeJob OverviewWe are seeking a highly skilled and strategic Marketing Specialist to join our dynamic team at Build-A-Bear. As a key member of our marketing team, you will be responsible for driving foot traffic to our corporate locations by developing and implementing local and mall marketing initiatives.Key Responsibilities:Develop and execute comprehensive...
-
Senior Marketing Specialist
3 weeks ago
St Louis, Missouri, United States Bluebird Wellness and Rehabilitation Full timeAt Bluebird Wellness and Rehabilitation, we are seeking a highly motivated and experienced Senior Marketing Specialist to join our team.Job SummaryThe Senior Marketing Specialist will be responsible for developing and implementing marketing strategies to grow census and quality mix at our nursing center.Key ResponsibilitiesDevelop and execute marketing plans...
-
Marketing Specialist
4 weeks ago
St Louis, Missouri, United States Build-A-Bear Full timeJob OverviewWe are seeking a highly skilled and strategic Marketing Specialist to join our dynamic team at Build-A-Bear. As a key member of our marketing team, you will be responsible for driving foot traffic to our corporate locations by developing and implementing local and mall marketing initiatives.Key Responsibilities:Develop and execute comprehensive...
-
Digital Marketing Strategist
3 weeks ago
St Louis, Missouri, United States Rankings Full timeJob Title: Digital Marketing StrategistJob Summary:We are seeking a skilled Digital Marketing Strategist to join our team at Rankings. As a key member of our SEO team, you will be responsible for developing and implementing SEO strategies that drive business growth and improve search engine rankings.Key Responsibilities:Work with the Director of SEO to...
-
Local Marketing Coordinator
4 weeks ago
St Louis, Missouri, United States Build-A-Bear Full timeJob OverviewAt Build-A-Bear, we are dedicated to fostering creativity, imagination, and unforgettable experiences. Our goal is to enrich lives by crafting unique moments and building lasting connections that evoke cherished memories. As a prominent multi-channel experience and entertainment organization, we cater to diverse consumer segments. We are...
-
Local Marketing Coordinator
3 months ago
St Louis, Missouri, United States Build-A-Bear Full timeJob OverviewAt Build-A-Bear, we cherish the essence of creativity, imagination, and unforgettable experiences. Our aim is to enrich lives by crafting unique moments, fostering connections, and creating cherished memories that resonate emotionally. As a multifaceted experience and entertainment enterprise, we cater to diverse consumer segments and categories....
-
Local Marketing Strategist
3 months ago
St Louis, Missouri, United States Build-A-Bear Full timePosition OverviewAt Build-A-Bear, we are dedicated to fostering creativity, imagination, and unforgettable experiences. Our goal is to enhance life by crafting unique moments, forging lasting connections, and creating cherished memories that resonate emotionally. As a multi-channel experience and entertainment enterprise, we cater to diverse categories and...