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Paid Search Strategist

1 month ago

St Louis, Missouri, United States Drive Social Media Full time
Drive Social Media

Drive Social Media is a leading advertising technology company that has been at the forefront of the industry's growth. With a strong focus on delivering exceptional results for our partners, we have developed a cloud-based advertising management platform that streamlines campaign execution and enhances transparency.

Job Title: Paid Search Specialist

We are seeking a skilled Paid Search Specialist to join our dynamic Web & Search Team. As a key member of our team, you will be responsible for managing and optimizing paid search, display, and social media advertising campaigns to drive conversions and maximize ROI.

Key Responsibilities:
  • Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
  • Minimize ad spend waste by coordinating with internal marketing teams to avoid audience overlap and ensure cohesive campaign strategies.
  • Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels and adjust strategies accordingly.
  • Implement automated bidding strategies and reporting tools to improve campaign efficiency and save time.
  • Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
  • Use Excel, Tableau, or PowerBI to analyze campaign KPIs and generate actionable insights for strategy optimization.
  • Set up and manage conversion tracking using Google Tag Manager, UTM parameters, and tracking pixels to ensure accurate performance measurement.
  • Work with SEO teams to align paid search strategies with organic search efforts and ensure cohesive performance across channels.
  • Conduct competitor analysis to identify gaps and opportunities within the PPC landscape and make recommendations for optimization.
  • Stay current on industry trends, algorithm updates, and best practices in PPC, automation, and data analysis tools.
Requirements:
  • Bachelor's degree in business, marketing, data analytics, or a related field.
  • 2+ years of experience in PPC management, data analysis, and campaign optimization.
  • Advanced Excel skills with the ability to create complex reports and analyze large datasets.
  • Experience with Google Ads, Bing Ads, and other paid advertising platforms.
  • Proficient in Google Analytics and other web analytics tools for tracking and reporting.
  • Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
  • Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
  • Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
  • Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
  • Experience with conversion rate optimization (CRO) and A/B testing.
  • Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
  • Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
  • Experience with competitor research and benchmarking to inform campaign strategies.
Preferred Qualifications:
  • Familiarity with testing and optimization tools like Optimizely, Hotjar, Microsoft Clarity, or VWO to analyze user behavior and improve conversion rates.
  • Knowledge of email marketing platforms such as Constant Contact or MailChimp, and how they integrate with paid campaigns.
  • Demonstrated ability to solve complex problems, innovate new strategies, and adapt in a fast-paced environment.
  • Certifications in Google Analytics, Facebook Blueprint, SEMRush, and Ahrefs are considered valuable.

Drive Social Media is an equal opportunity employer and welcomes applications from diverse candidates. We offer a dynamic and fast-paced work environment, competitive compensation, and a comprehensive benefits package.