Marketing Specialist
3 days ago
We are seeking a highly skilled and strategic Marketing Specialist to join our dynamic team at Build-A-Bear. As a key member of our marketing team, you will be responsible for driving foot traffic to our corporate locations by developing and implementing local and mall marketing initiatives.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to drive brand awareness and increase sales
- Coordinate with internal teams to ensure seamless marketing integration for pop-ups, seasonal, and new store openings
- Collaborate with mall marketing contacts to promote our brand and products
- Support field teams with local marketing requests and ensure visibility in high-volume and tourist locations
- Work closely with the Experiential Marketing team to amplify local window displays and signage
Requirements:
- 1-2 years of marketing experience, preferably in event planning, grand openings, or tourism marketing
- Proficiency with Microsoft Office and ability to work in a structured environment
What We Offer:
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
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