Marketing Specialist

3 days ago


St Louis, Missouri, United States Build-A-Bear Full time
Job Overview

We are seeking a highly skilled and strategic Marketing Specialist to join our dynamic team at Build-A-Bear. As a key member of our marketing team, you will be responsible for driving foot traffic to our corporate locations by developing and implementing local and mall marketing initiatives.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive brand awareness and increase sales
  • Coordinate with internal teams to ensure seamless marketing integration for pop-ups, seasonal, and new store openings
  • Collaborate with mall marketing contacts to promote our brand and products
  • Support field teams with local marketing requests and ensure visibility in high-volume and tourist locations
  • Work closely with the Experiential Marketing team to amplify local window displays and signage

Requirements:

  • 1-2 years of marketing experience, preferably in event planning, grand openings, or tourism marketing
  • Proficiency with Microsoft Office and ability to work in a structured environment

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package


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