Paid Search Specialist
1 month ago
We are seeking a skilled Paid Search Specialist to join our dynamic Web & Search Team. In this role, you will manage and optimize paid search, display, and social media advertising campaigns.
Key Responsibilities:- Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
- Minimize ad spend waste by coordinating with internal marketing teams (social, email, PPC) to avoid audience overlap and ensure cohesive campaign strategies.
- Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels (PPC, social, email) and adjust strategies accordingly.
- Implement automated bidding strategies and reporting tools (e.g., Google Ads scripts) to improve campaign efficiency and save time.
- Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
- Use Excel, Tableau, or PowerBI to analyze campaign KPIs (CTR, CPC, CPA, ROI) and generate actionable insights for strategy optimization.
- Set up and manage conversion tracking using Google Tag Manager, UTM parameters, and tracking pixels to ensure accurate performance measurement.
- Work with SEO teams to align paid search strategies with organic search efforts, using tools such as SEMRush or Ahrefs to ensure cohesive performance across channels.
- Conduct competitor analysis to identify gaps and opportunities within the PPC landscape and make recommendations for optimization.
- Stay Current on Trends
- Keep up with industry trends, algorithm updates, and best practices in PPC, automation, and data analysis tools.
- Budget Management
- Manage and allocate PPC budgets, ensuring maximum ROI while staying within spending limits.
- Bachelor's degree in business, marketing, data analytics, or a related field.
- 2+ years of experience in PPC management, data analysis, and campaign optimization.
- Advanced Excel skills with the ability to create complex reports and analyze large datasets.
- Experience with Google Ads, Bing Ads, and other paid advertising platforms.
- Proficient in Google Analytics and other web analytics tools for tracking and reporting.
- Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
- Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
- Experience with conversion rate optimization (CRO) and A/B testing.
- Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
- Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
- Experience with competitor research and benchmarking to inform campaign strategies.
- Google Ads or Bing Ads certification is highly preferred.
- Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication skills, with the ability to collaborate with cross-functional teams and present complex data insights.
We offer a dynamic and fast-paced work environment, with opportunities for growth and development. If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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