Local Marketing Coordinator
3 months ago
At Build-A-Bear, we cherish the essence of creativity, imagination, and unforgettable experiences. Our aim is to enrich lives by crafting unique moments, fostering connections, and creating cherished memories that resonate emotionally. As a multifaceted experience and entertainment enterprise, we cater to diverse consumer segments and categories. We are currently in search of a seasoned and strategic Local Marketing Specialist to enhance our vibrant team.
The Local Marketing Specialist will be pivotal in increasing foot traffic to Build-A-Bear's corporate locations through the development, execution, and assessment of local and mall marketing strategies. This role is also responsible for spearheading marketing initiatives for store openings, renovations, and closures, playing a vital role in fulfilling corporate growth objectives.
Key Responsibilities:
- Collaborate with internal teams to ensure cohesive marketing integration for pop-up events, seasonal promotions, and new store launches.
- Implement a comprehensive marketing strategy to enhance brand visibility.
- Engage with mall marketing representatives.
- Manage the coordination of new store opening signage kits.
- Work alongside field teams to ensure high visibility in busy and tourist-centric locations.
- Assist field teams with local marketing inquiries.
- Partner with the Experiential Marketing team to elevate local window displays and signage.
Required Qualifications:
- 1-2 years of experience in marketing event planning, grand openings, tourism marketing, or advertising.
- Proficient in Microsoft Office Suite.
Preferred Qualifications:
- Bachelor's degree in a relevant field.
- Experience in project management.
- 3+ years of experience in marketing event planning, grand openings, tourism marketing, or advertising.
Essential Behavioral Traits:
- Appreciates recognition for quality work.
- Adheres to established standards, guidelines, and procedures.
- Demonstrates strong job knowledge and competency.
- Committed to completing tasks accurately and punctually.
- Thrives in a structured work environment.
- Enjoys individual accomplishments while being a team player.
- Communicates in a factual, polite, and professional manner.
Work Environment:
- Standard office setting with climate control and adequate lighting, featuring ergonomic furniture.
- Hybrid work arrangement available.
- Involves some domestic travel.
Performance Metrics:
Your success will be evaluated based on your ability to meet annual departmental objectives and corporate goals, which encompass:
- Decision-making, judgment, and execution.
- Adherence to deadlines, accuracy, and quality of work.
- Effective communication.
- Collaboration and coordination with various stakeholders.
- Results from marketing initiatives.
- Responsiveness to requests and feedback.
- Feedback from stakeholders.
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