Local Marketing Coordinator

3 months ago


St Louis, Missouri, United States Build-A-Bear Full time
Job Overview

At Build-A-Bear, we cherish the essence of creativity, imagination, and unforgettable experiences. Our aim is to enrich lives by crafting unique moments, fostering connections, and creating cherished memories that resonate emotionally. As a multifaceted experience and entertainment enterprise, we cater to diverse consumer segments and categories. We are currently in search of a seasoned and strategic Local Marketing Specialist to enhance our vibrant team.

The Local Marketing Specialist will be pivotal in increasing foot traffic to Build-A-Bear's corporate locations through the development, execution, and assessment of local and mall marketing strategies. This role is also responsible for spearheading marketing initiatives for store openings, renovations, and closures, playing a vital role in fulfilling corporate growth objectives.

Key Responsibilities:

  • Collaborate with internal teams to ensure cohesive marketing integration for pop-up events, seasonal promotions, and new store launches.
  • Implement a comprehensive marketing strategy to enhance brand visibility.
  • Engage with mall marketing representatives.
  • Manage the coordination of new store opening signage kits.
  • Work alongside field teams to ensure high visibility in busy and tourist-centric locations.
  • Assist field teams with local marketing inquiries.
  • Partner with the Experiential Marketing team to elevate local window displays and signage.

Required Qualifications:

  • 1-2 years of experience in marketing event planning, grand openings, tourism marketing, or advertising.
  • Proficient in Microsoft Office Suite.

Preferred Qualifications:

  • Bachelor's degree in a relevant field.
  • Experience in project management.
  • 3+ years of experience in marketing event planning, grand openings, tourism marketing, or advertising.

Essential Behavioral Traits:

  • Appreciates recognition for quality work.
  • Adheres to established standards, guidelines, and procedures.
  • Demonstrates strong job knowledge and competency.
  • Committed to completing tasks accurately and punctually.
  • Thrives in a structured work environment.
  • Enjoys individual accomplishments while being a team player.
  • Communicates in a factual, polite, and professional manner.

Work Environment:

  • Standard office setting with climate control and adequate lighting, featuring ergonomic furniture.
  • Hybrid work arrangement available.
  • Involves some domestic travel.

Performance Metrics:

Your success will be evaluated based on your ability to meet annual departmental objectives and corporate goals, which encompass:

  • Decision-making, judgment, and execution.
  • Adherence to deadlines, accuracy, and quality of work.
  • Effective communication.
  • Collaboration and coordination with various stakeholders.
  • Results from marketing initiatives.
  • Responsiveness to requests and feedback.
  • Feedback from stakeholders.


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