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Associate Manager, Influencer Marketing Specialist

2 months ago


El Segundo, California, United States Liquid I.V. Full time
About Liquid I.V.

We're a pioneering company that's elevating the vitality of people and the planet. Our purpose is to make a lasting impact, and we're committed to building an inclusive culture of belonging that reflects the diversity of the communities we serve.

Job Summary

We're seeking a motivated and enthusiastic Associate Manager to join our influencer team. As a key member of our marketing department, you'll drive the influencer channel strategy, develop and manage end-to-end influencer campaigns, and collaborate with cross-functional teams to create engaging content that highlights our brand equity pillars.

Key Responsibilities
  • Develop and execute influencer strategies aligned with marketing goals, acquisition, and affiliate goals, including awareness, reach, impressions, and revenue growth.
  • Manage relationships with influencer agencies, including data platform agencies, ensuring alignment with brand objectives.
  • Lead quarterly reviews of the influencer program, identifying best practices and areas for growth to meet department KPIs and revenue goals.
  • Monitor and analyze influencer campaign performance using relevant metrics and tracking tools.
Requirements
  • A minimum of a bachelor's degree from an accredited college or university in a related field or equivalent combination of education, training, and experience.
  • A minimum of 4+ years' experience in influencer marketing, preferably within the CPG industry.
  • Startup mindset, with the ability to thrive in a fast-paced, start-up-to-scale-up environment.
  • Creative and innovative thinking, with the ability to develop fresh, forward-thinking ideas for influencer campaigns and brand partnerships.
What We Offer
  • 100% company-paid medical, dental, and vision insurance for employees.
  • A 401k plan with company match, short and long-term disability coverage.
  • A generous PTO and sick policy that includes 13+ paid annual holidays.
  • Wellness classes, including fitness, mental health, nutrition, and finance.
  • An Employee Assistance Program, including membership for guided meditation for all employees.
  • Monthly tech and wellness reimbursement.
  • An infinite supply of Liquid I.V. for endless hydration.