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Associate Manager, Influencer Marketing Specialist
2 months ago
We're a pioneering company that's elevating the vitality of people and the planet. Our purpose is to make a lasting impact, and we're committed to building an inclusive culture of belonging that reflects the diversity of the communities we serve.
Job SummaryWe're seeking a motivated and enthusiastic Associate Manager to join our influencer team. As a key member of our marketing department, you'll drive the influencer channel strategy, develop and manage end-to-end influencer campaigns, and collaborate with cross-functional teams to create engaging content that highlights our brand equity pillars.
Key Responsibilities- Develop and execute influencer strategies aligned with marketing goals, acquisition, and affiliate goals, including awareness, reach, impressions, and revenue growth.
- Manage relationships with influencer agencies, including data platform agencies, ensuring alignment with brand objectives.
- Lead quarterly reviews of the influencer program, identifying best practices and areas for growth to meet department KPIs and revenue goals.
- Monitor and analyze influencer campaign performance using relevant metrics and tracking tools.
- A minimum of a bachelor's degree from an accredited college or university in a related field or equivalent combination of education, training, and experience.
- A minimum of 4+ years' experience in influencer marketing, preferably within the CPG industry.
- Startup mindset, with the ability to thrive in a fast-paced, start-up-to-scale-up environment.
- Creative and innovative thinking, with the ability to develop fresh, forward-thinking ideas for influencer campaigns and brand partnerships.
- 100% company-paid medical, dental, and vision insurance for employees.
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes, including fitness, mental health, nutrition, and finance.
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration.